Posts tagged “Social Media”

San Francisco, CA – May 15th 2012 – RBM, a San Francisco-based digital marketing agency, is excited to announce the addition of five new clients so far in 2012. The agency is proud to partner with Yodlee, Nephoscale, Scandinavian Designs, StartMeeting, and KLA-Tencor and help them take advantage of today’s marketing landscape by deriving insights from data. Earlier this year, RBM announced new management changes and a pivoting of business strategy around the belief that “there is magic in the … Continue Reading »

A study released by American Express on the 2nd of May highlights the changing expectation of the social media-savvy consumers of today. The typical consumers who have utilized social media for customer service score higher on all of American Express’ Service Topic metric. To put it into perspective, nearly one in five consumers, or around 17%, say that they have used social media in the past twelve months during the customer service process.   The average consumer based off a … Continue Reading »

An infographic put together by John Lanigan (@ManwthepLanigan) highlights the interesting trend of the shift towards more visually focused social networks. Does this signify a more prevalent trend in the way content should be marketed? In her insights yesterday, Vyoma pointed out the idea of “Digital Natives,” who divide their attention between media platforms at an increasingly higher level of regularity. It certainly is a factor driving this surge in highly visual content. Here are some interesting facts from the … Continue Reading »

Elliott, our CEO, spoke at the NorCal BMA Monthly Meeting event alongside Diana Cartwright of Hitachi GST Wednesday night to great reception!  Here are some great quotes and insights from the event itself: “Lots of unstructured data can be used to gain access to your customers.” “More content about your company exists off your website than on, you need to market to where those conversations are.” “Harnessing competitive intelligence gives a map of opportunities in real time.” “Social listening provides … Continue Reading »

A recent test by Foursquare hints at a much needed improvement in user experience for businesses wishing to claim their venue on the World’s most popular location based social network. For a small fee of $10, select US merchants can now instantly claim their venues on Foursquare. The venue claiming process used to rely on snail mail and a national database of phone numbers that caused a lot of issue for businesses like Food Trucks and retailers with multiple locations.  … Continue Reading »