Posts tagged “SEO”

San Francisco, CA – May 15th 2012 – RBM, a San Francisco-based digital marketing agency, is excited to announce the addition of five new clients so far in 2012. The agency is proud to partner with Yodlee, Nephoscale, Scandinavian Designs, StartMeeting, and KLA-Tencor and help them take advantage of today’s marketing landscape by deriving insights from data. Earlier this year, RBM announced new management changes and a pivoting of business strategy around the belief that “there is magic in the … Continue Reading »

You know that a great blog consists of useful content and an awesome design, but with thousands of blogs being created daily, it’s a tough thing to stand out.  We have four tips that will set you apart and send you on the path to blogging success. Posting Regularly: There is an absolute need for you to post on a regular schedule. Not only do you want your readers to be drawn to you but, you also want them to … Continue Reading »

Implementing your Holistic Search campaign Once you’ve completed a thorough data analysis of your customer segments and created an optimized keyword universe, you can begin implementing your campaign. For maximum results, your marketing team needs to optimize the search engine results page and the website or landing page to which you’ll be driving traffic. Optimizing the SERP As with any new product launch, it’s important to conduct a series of tests so that you can discover system flaws before your … Continue Reading »

This is the first in a three parts series regarding the topic of ‘Holistic Search’. What are your customer segments? What type of person buys your product, registers with your site, or downloads your software? What time of day do consumers interact with your brand, from where, and on what devices? And how do consumers use search engines to discover your product, build brand preference, and make purchases? Your ability to accurately answer these questions is central to the success … Continue Reading »

A recent blog post on Search Engine Round Table highlighted some interesting changes in rich snippets for events-related search results, which prompted us to consider the future of rich snippets and ways marketers can take advantage of what is happening (if they aren’t already). What Are Rich Snippets? Google officially launched “rich snippets” in May 2009. In the beginning, rich snippets were used to add “rich data” to search results for things like organizations, reviews, people, recipes, and events. These … Continue Reading »