Posts tagged “PPC”

Whether you chose to define 2010 as the Year of Mobile or not, it is obvious that mobile advertising is on the cusp of great change.  Every mobile statistic, whether depicting advertising spend, market penetration, or search volume, shows the trend line going up, way up.  As an advertiser, it is thrilling be in such a young and prosperous space but, as with any hip trend, difficult to feel your way through the exponentially changing landscape.  Beginning a journey into … Continue Reading »

On September 8th, Google introduced Google Instant with the intent to make search on Google faster and more relevant. Search results are now dynamic and are populated and updated as you type in your search query by leveraging auto-completion and thus predicting what searchers are seeking. RBM is monitoring how Google Instant is affecting the search landscape and although it is too early to tell definitely, we have determined a set of potential impacts: Expected impacts from Google Instant on … Continue Reading »