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Posts tagged “Media”

16

Apr '12

Hellbent Campaign, a Hitachi G-Technology Case Study

By Andrew Leinicke, Director of Media & Customer Insights

Revealing Excitement in Digital Storage Hitachi’s G-Technology line of hard drives is a household brand for digital content creators such as photographers, filmmakers, and sound engineers. For many creative professionals, digital storage is an essential part of day to day working life. Product features such as usability, transfer rate, and reliability make a huge difference when you’re moving from the field to the studio. Rather than show these undeniable product strengths explicitly, Red Bricks Media advised showcasing the kind of … Continue Reading »



20

Dec '11

Media Companies Miss the Mark on Twitter

By Rebecca Wetherbee, Social Media Coordinator

When it comes to social media, some experts are asking for an addendum to the maxim “content is king.” In the world of social media marketing, content curating might be the new key to long-lasting audience engagement. However, content-creation companies, like newspapers, magazines, TV networks, and more, seem resistant to this trend. In their minds, not only is content still king, but their proprietary content reigns supreme. The Pew Research Center’s Project for Excellence in Journalism and The George Washington … Continue Reading »



28

Jun '11

Here We Go Again: Google Launches Another Social Effort with Google+

By Peter Vaughan

This all seems a little bit like déjà vu, doesn’t it? First there was Google Buzz, now Google+. What makes the search giant’s latest effort to take on Facebook any different? If you remember, Google Buzz’s launch strategy was not very well planned. All of a sudden a link appeared on millions Gmail accounts, which instigated a massive outcry about privacy because Gmail users’ recent activity was being broadcast for anyone to see. In order to avoid this faux pas … Continue Reading »