Posts tagged “marketing”

San Francisco, CA – May 15th 2012 – RBM, a San Francisco-based digital marketing agency, is excited to announce the addition of five new clients so far in 2012. The agency is proud to partner with Yodlee, Nephoscale, Scandinavian Designs, StartMeeting, and KLA-Tencor and help them take advantage of today’s marketing landscape by deriving insights from data. Earlier this year, RBM announced new management changes and a pivoting of business strategy around the belief that “there is magic in the … Continue Reading »

A study released by American Express on the 2nd of May highlights the changing expectation of the social media-savvy consumers of today. The typical consumers who have utilized social media for customer service score higher on all of American Express’ Service Topic metric. To put it into perspective, nearly one in five consumers, or around 17%, say that they have used social media in the past twelve months during the customer service process.   The average consumer based off a … Continue Reading »

This is a great article on the habits of “Digital Natives”, consumers who grew up with mobile phones, vs. “Digital Immigrants”, those who adopted mobile technology in adulthood. Here are some interesting statistics: Digital Natives switch their attention between media platforms 27 times per hour, about every other minute 54% of Digital Natives prefer texting people rather than talking to them vs. 28% of Digital Immigrants 65% of Digital Natives take their devices from room to room with them vs. … Continue Reading »

San Francisco, April 24th, 2012 – Come listen to our CEO, Elliott Easterling, speak tomorrow at the NorCal BMA monthly meeting alongside Diana Cartwright, Hitachi GST’s Senior Director of Marketing, as they showcase tactics for leveraging social listening data through real life case studies.  Here’s a preview of the topics that this presentation looks to answer: “More communication about a brand or product happens off the brand’s website than on it. Brands are losing their tight grip on their message … Continue Reading »

Content+ released an infographic recently called ‘The Anatomy of Content Marketing’.  Some of the key points and facts that it brings up include the following points: 6 in 10 Twitter or Facebook Users are more likely to recommend a brand they follow Blogs on company sites result in 55% more visitors Blogs give sites 434% more indexed and pages and 97% more indexed links Blogs are 63% more likely to influence purchase decisions than magazine 63% of companies said posting … Continue Reading »