Posts tagged “JC Penny”

On February 12th, the NY Times broke a story regarding JC Penney and the use of paid linking to improve search engine rankings for a set of competitive keywords related directly to sales on their website during the 2010 holiday season. The scale of this link campaign was in the thousands of links from low authority and low relevance websites. The results were #1 rankings for many of the keywords that were targeted. This was one of the largest reported … Continue Reading »