Posts tagged “Google”

The folks at Google Analytics recently published a blog post about their newly-released Social Analytics capabilities. They noted that they wanted to help consumers with three tasks. Excerpt from the original article: Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs) Make … Continue Reading »

This is the first in a three parts series regarding the topic of ‘Holistic Search’. What are your customer segments? What type of person buys your product, registers with your site, or downloads your software? What time of day do consumers interact with your brand, from where, and on what devices? And how do consumers use search engines to discover your product, build brand preference, and make purchases? Your ability to accurately answer these questions is central to the success … Continue Reading »

Mobile and tablet search continues to grow in all respects—e.g., in terms of ad clicks, the share of total ad investment and share of paid search revenue. Here are some key takeaways from Marin Software’s report, “The State of Mobile Search Advertising in the US”: In 2011, advertisers increased their share of Google search budget on mobile devices from 3.4% to 8.7%, although ad budgets still lagged the click volume By the end of 2012, mobile campaigns will contribute about … Continue Reading »

Looks like Google+ is lacking the economies of scale to be a viable channel. The best that Google can do is to continue to infuse Google+ into the lives of all Google product users and win them over once it has critical mass. In the end, it may be able to slowly get folks engaged on to its tool. Another approach is to pursue a niche approach where it operates in one part of the social value chain. In any … Continue Reading »

A recent blog post on Search Engine Round Table highlighted some interesting changes in rich snippets for events-related search results, which prompted us to consider the future of rich snippets and ways marketers can take advantage of what is happening (if they aren’t already). What Are Rich Snippets? Google officially launched “rich snippets” in May 2009. In the beginning, rich snippets were used to add “rich data” to search results for things like organizations, reviews, people, recipes, and events. These … Continue Reading »