Posts tagged “Facebook”

An infographic put together by John Lanigan (@ManwthepLanigan) highlights the interesting trend of the shift towards more visually focused social networks. Does this signify a more prevalent trend in the way content should be marketed? In her insights yesterday, Vyoma pointed out the idea of “Digital Natives,” who divide their attention between media platforms at an increasingly higher level of regularity. It certainly is a factor driving this surge in highly visual content. Here are some interesting facts from the … Continue Reading »

Content+ released an infographic recently called ‘The Anatomy of Content Marketing’.  Some of the key points and facts that it brings up include the following points: 6 in 10 Twitter or Facebook Users are more likely to recommend a brand they follow Blogs on company sites result in 55% more visitors Blogs give sites 434% more indexed and pages and 97% more indexed links Blogs are 63% more likely to influence purchase decisions than magazine 63% of companies said posting … Continue Reading »

With the news that Facebook is acquiring Instagram for $1BN, last week’s Android release by Instagram may now be viewed as a strategic move on Facebook’s part. The timing of the acquisition announcement, coming only days after Instagram finally opened itself to the Android world, suggests that Facebook played a part in that decision. It makes sense- Facebook purchased Instagram for their wealth of photo sharing data (which Facebook currently lacks), so it’s no wonder that they would want to … Continue Reading »

The folks at Google Analytics recently published a blog post about their newly-released Social Analytics capabilities. They noted that they wanted to help consumers with three tasks. Excerpt from the original article: Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs) Make … Continue Reading »

Facebook’s new “Reach Generator” allows brands to turn pieces of content into “sponsored stories” that reach a larger audience. Currently, organic content posted to your brand page only reaches about 16% of your fans. The Reach Generator tool will turn your content into an ad and seed it out to 50-75% of your fan base. The cost of these ads is scaled by the size of the fan base, rather than cost per click or impression, but it will likely … Continue Reading »