Posts tagged “data”

San Francisco, CA – May 15th 2012 – RBM, a San Francisco-based digital marketing agency, is excited to announce the addition of five new clients so far in 2012. The agency is proud to partner with Yodlee, Nephoscale, Scandinavian Designs, StartMeeting, and KLA-Tencor and help them take advantage of today’s marketing landscape by deriving insights from data. Earlier this year, RBM announced new management changes and a pivoting of business strategy around the belief that “there is magic in the … Continue Reading »

Implementing your Holistic Search campaign Once you’ve completed a thorough data analysis of your customer segments and created an optimized keyword universe, you can begin implementing your campaign. For maximum results, your marketing team needs to optimize the search engine results page and the website or landing page to which you’ll be driving traffic. Optimizing the SERP As with any new product launch, it’s important to conduct a series of tests so that you can discover system flaws before your … Continue Reading »

Before you can begin your Holistic Search campaign, you need to determine the goal of the website, microsite, or landing page where you’ll be driving traffic.  For most sites—unless its purpose is to be purely informational—customer conversion is the end goal.  Conversion can come in many forms including product purchase, traffic driving, site registration, software download, among others.  Determine your site’s current performance: how many search referrals does it receive?  What is your visitor volume and what percentage of visitors … Continue Reading »

Twitter just rolled out some interesting advertising news on March 20th, right before its sixth birthday. In short, it’s enhancing targeting options for mobile users. (I had the personal pleasure of seeing my first mobile Promoted Tweet on my commute to work today.) It’s nothing groundbreaking or especially innovative, but it’s a step in the right direction for Twitter to make use of the platform it has built—and it’s handling the PR aspect much better than when they first tried … Continue Reading »

There is a disconnect between how marketers know they should use “big data” and how they actually use it. A study by Columbia Business School called “Marketing ROI in the Era of Big Data” shows the clear disconnect on this topic. According to the study, a survey conducted by Research Now shows that 91% of respondents (100% at the CMO level) agree that marketing decisions made by successful brands effectively utilize customer data. From the same survey, 87% of respondents … Continue Reading »