Posts tagged “collaboration”

With September came the 2010 installment of ANA’s Agency/Client Forum. Invitations for this year’s conference featured a glossy photograph of two rams butting heads with locked horns. 200 attendees were greeted with the same visual in signage, handouts and presentations at the New York City event. And yet, despite the tone set by this image, the day’s message was decidedly optimistic. Prominent agency and client presenters – from the Chairman of Crispin Porter + Bogusky to the Director of Global … Continue Reading »

The Era of Collaboration I was in New York last week for Advertising Week and much of the dialogue centered on agencies working together to provide clients with the total resources they need for full service marketing programs. As the media landscape has become more fragmented and consumers are more in control of the messages they receive, the advertising world has moved dramatically in the past few years where agencies who use to claim all services “under one roof” are … Continue Reading »