Posts tagged “CMO”

At RBM we’ve always believed there is magic in the data. Companies that have dominated the online space – Google, Facebook, Amazon, Yelp – are successful because they realize that through data lies the pathway to better digital interaction. Many experts now predict that the proliferation of Big Data will eventually create the opportunities that will get our stagnant global economy moving again. Think about it. One day, with the help of Big Data, marketers could create an online brand … Continue Reading »

Last month in Orlando the ANA held it’s annual conference of CMO’s to showcase advertising and media trends. Top companies such as Procter & Gamble, Kellogg, Cisco and RIM presented their best marketing work from around the world. While this event is mostly intended for advertisers, many agency and media company executives attend as well. I typically attend the conference and this year the event was a dramatic change from the past. Almost every CMO presentation had digital marketing at … Continue Reading »