Posts tagged “advertising”

Mobile and tablet search continues to grow in all respects—e.g., in terms of ad clicks, the share of total ad investment and share of paid search revenue. Here are some key takeaways from Marin Software’s report, “The State of Mobile Search Advertising in the US”: In 2011, advertisers increased their share of Google search budget on mobile devices from 3.4% to 8.7%, although ad budgets still lagged the click volume By the end of 2012, mobile campaigns will contribute about … Continue Reading »

On Friday The New York Times published an interesting article about how YouTube plans to engage brand advertisers. At Red Bricks Media this coverage seems like old news: we’ve been using YouTube ad products such as promoted videos to promote our clients’ videos for years. The article mentions that YouTube selected Lucas Watson, formerly of Proctor and Gamble, as its VP of online video global sales. Clearly it is aiming to receive more branding budget in coming years. Since YouTube … Continue Reading »

Last week Google promoted some of its newer ad formats for search results under the concept “ads are just answers.” That phrase really speaks to the magic of search marketing’s ability to put a message in front of “hand-raisers”. Google used to limit ads to 3 lines of text in the name of simplicity. But now searchers can interact with richer formats such as site links, media ads, product ads, local extensions etc. We’ve heard about formats that resemble comparison … Continue Reading »

In recent months, I’ve scarcely been able to read an online article or visit an industry news site without a Google banner ad reminding me to “Watch This Space.” Of course, the ad is part of Google’s ongoing and sizeable media blitz launched in the fall of last year to drive awareness – and of course investment – in a channel that has already become a multi-billion dollar business for the giant. Their investment is anything but surprising, however, as … Continue Reading »

RBM has a longstanding relationship with some of the publishing industry’s most venerable brands, including Condé Nast, Hearst Magazines, the Financial Times and the Los Angeles Times. Working for these clients has revealed to us unique insights into online content consumption: from the fluffiest entertainment to the weightiest news analysis. How content is discovered, bought and sold is rapidly changing—the effects of these changes affect all marketers. It comes as no surprise that in the last five years the print … Continue Reading »