SEM

Search engine results pages (SERPs) represent the most precious advertising real estate available to advertisers today. Yet search marketing is perhaps the most technical and time consuming part of online media management. Search marketers often lose sight of the forest for the trees, obsessed with the minutia of keywords, their bids, and ad text. Mature, competitive ad environments erode profit margins and limit growth.

In keeping with the agency Holistic Search practice, RBM breaks through by focusing on audiences—their needs, behaviors, and pain points. Best-in-class bid technology is merely a price to entry. We optimize for when and where audiences search and meet them with optimal search experience design, maximizing conversion value per search query. RBM’s CARMA test platform works with the proven Marin Search Marketer software, giving our strategists a rapid creative learning platform that builds competitive advantage for our clients week after week. Our KUNU analytics practice marries your client-side conversion data—revenue, customer acquisitions, and loyalty—with media spend. As a result, RBM exploits value inefficiencies in search ad auctions, pushing your best ads to the top of your best customers’ search results.