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Red Bricks Media Reveals New Strategies for Search Optimization with Rich Internet Applications

Leading search strategist Craig Hordlow presented informative sessions at Adobe Max North America.

San Francisco, CA - October 10th, 2007 - Craig Hordlow, Chief Search Strategist and co-founder of Red Bricks Media, recently spoke at Adobe Max 2007 North America. At Adobe Max, the diverse group of designers, developers, and executives who use Adobe products enjoy the opportunity to network, share ideas, learn new skills, and glimpse emerging technologies. Adobe Max 2007 North America took place in Chicago from September 30 to October 3.

Hordlow gave two one-hour talks at Adobe Max in Chicago on October 1st and 2nd. His presentations in Chicago covered the relationship between SEO and rich internet applications, a topic that continues to be a source of controversy in the online marketing community. Hordlow unveiled strategies for overcoming design limitations, as well as tried-and-true SEO techniques that raise rankings for any website.

"Flash is a powerful tool for delivering content to humans, but Flash designers are getting pressure from marketers to minimize their Flash development. Flash is a perfectly acceptable development application for both humans and search engines if the proper precautions are taken," he comments. Additionally, he adds, "I see many Flash developers employing techniques to make their content discoverable that can be considered a terms of service violation by search engines. It is important that Flash developers use the acceptable techniques for making their content discoverable."

Hordlow has been working in search engine optimization since 1999 and is recognized for his innovative, rigorous and results-driven approach to SEO, which has propelled Red Bricks Media to industry-leading status in search marketing. He has previously spoken at the Search Engine Strategies conference and expo and the OMMA conference and expo.

Hordlow will also present this session at Adobe MAX Europe in Barcelona.

About Red Bricks Media:

Red Bricks Media is a full-service interactive agency, providing Natural Search Engine Optimization (SEO), Pay Per Click Management Services (PPC), Search Engine Marketing Analytics, Buzz Marketing, Email Marketing and Interactive Media Planning.

Red Bricks Media is headquartered in San Francisco, with offices in Hong Kong and New York City. The company's client list includes Adobe Systems, Hearst Magazines, Seagate, and Computer Associates. Visit www.redbricksmedia.com for more information.