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Problem
Generate a fresh new approach to the highly successful Sunset Idea House trade show concept.
Increase Sunset.com traffic by driving both unique and return visits; increase reader participation & interaction
Create rich advertising opportunities for sponsors
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Solution
Allowed users to design a virtual Dream Kitchen by viewing and voting on design elements each week
Featured advertiser products and offers throughout the site, integrated in a variety of ways
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Tactics
Deployed site within a corporate-approved secure server to meet PII requirements
I-Frame coordination - hosted on separate domain, executed seamless integration with sunset.com
Created a 'caption this' contest, executed a sweepstakes, and built and hosted a 'style quiz'
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Results
Drove deep interaction with sponsored products, increasing future advertising opportunities for Sunset
Expanded Facebook integration drove additional site visits and participation of Sunset’s 17,000 fans
-
Problem
Generate a fresh new approach to the highly successful Sunset Idea House campaign
Increase Sunset.com traffic by driving both unique and return visits; increase reader participation & interaction
Create rich advertising opportunities for sponsors
-
Solution
Allowed users to design a virtual Dream Kitchen by viewing and voting on design elements each week
Featured advertiser products and offers throughout the site, integrated in a variety of ways
-
Tactics
Allowed users to design a virtual Dream Kitchen by viewing and voting on design elements each week
Featured advertiser products and offers throughout the site, integrated in a variety of ways
-
Results
Drove deep interaction with sponsored products
Expanded Facebook integration drove additional site visits and participation of Sunset’s 17,000 fans
