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Problem
Generate a fresh, new, and fully interactive approach to the highly successful Sunset ‘Idea House’ campaign
Increase Sunset.com traffic by driving both unique and return visits; increase reader participation & interaction
Create rich advertising opportunities for sponsors
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Solution
Allowed users to design a virtual Dream Kitchen by viewing and voting on design elements each week
Featured advertiser products and offers throughout the site, integrated in a variety of ways
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Tactics
Deployed site within a corporate approved secure server to meet PII requirements
I-Frame coordination - hosted on separate domain, executed seamless integration on sunset.com
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Results
Drove deep interaction with sponsored products
32,383 votes throughout the entire program, averaging about 3,190 votes per week
111,364 visits with an average of 1.5 minutes of interaction per user
-
Problem
Generate a fresh, new, and fully interactive approach to the highly successful Sunset ‘Idea House’ campaign
Increase Sunset.com traffic by driving both unique and return visits; increase reader participation & interaction
Create rich advertising opportunities for sponsors
-
Solution
Allowed users to design a virtual Dream Kitchen by viewing and voting on design elements each week
Featured advertiser products and offers throughout the site, integrated in a variety of ways
-
Tactics
Designed an interactive microsite complete with a 'style quiz', 'caption this' contest, photo galleries, sponsor integration, and sweepstakes
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Results
Drove deep interaction with sponsored products
32,383 votes throughout the entire program, averaging about 3,190 votes per week
111,364 visits with an average of 1.5 minutes of interaction per user
