SanDisk

Problem

Re-launch the existing ecommerce based website as a Marketing focused website with no loss of organic traffic

Solution

Optimized website to target key industry head keywords and ensured visibility of product content

Protected and expanded existing natural search authority through usage of deep analytical insight and technical innovation

Tactics

Targeted brand and non-brand keyword strategy

Configured technical and web platforms

Tightened integration with development & content phases

Migrated pages and implemented redirections to protect authority

Results

Organic traffic improved by 25% within three months and 33% within one year after site re-launch

Overall keyword rankings improved by 55% within one year after site re-launch

Top traffic channel after launch

Problem

Utilize SanDisk’s existing ‘Extreme Team’ to build & support Social Media Community

Solution

Built a Facebook community of photographers with natural future advertising opportunities

Provided fans the ability to interact with the Extreme Team, learn tips and tricks, and hear peer feedback

Tactics

Used paid search support to build a base of 20,000 fans

Results

5,600,000 brand impressions

26,600 fans, 300 positive testimonials

228,000 page views and 31,000 interactions

Awarded Technology Campaign of the Year by PR Week.

Problem

Limited in-house knowledge and experience with web analytics setup and management

Solution

RBM SEO onsite training sessions

Tactics

RBM 2 day onsite training led by certified web analytics professional

Combination of instructor led sessions with hands-on exercises

Program participants had to pass RBM certification test

"office hours" follow up sessions available for 2 weeks after the program

Results

Program participants came out of the training program with an increased level of knowledge and the ability to execute high-level SEO optimization suggestions

Problem

SanDisk, a Fortune 1000 consumer electronics manufacturer targeting both B2B and B2C, engaged RBM to build an integrated communications program to better educate consumers on the brand and drive sales through resellers as well as the SanDisk ecommerce platform.

Solution

Created integrated search engine marketing program to promote SanDisk’s value proposition, to develop informed consumers and to educate consumers on where to buy products.

Tactics

Coordinated efforts across SanDisk and partners/resellers

Utilized social media to build an engaged community of brand evangelists and drive traffic to SanDisk’s site

Results

Time on Site increased to over 3 minutes

Bounce Rate decreased to 2%

33% increase in Click-thru-Rate