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Problem
Re-launch the existing ecommerce based website as a Marketing focused website with no loss of organic traffic
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Solution
Optimized website to target key industry head keywords and ensured visibility of product content
Protected and expanded existing natural search authority through usage of deep analytical insight and technical innovation
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Tactics
Targeted brand and non-brand keyword strategy
Configured technical and web platforms
Tightened integration with development & content phases
Migrated pages and implemented redirections to protect authority
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Results
Organic traffic improved by 25% within three months and 33% within one year after site re-launch
Overall keyword rankings improved by 55% within one year after site re-launch
Top traffic channel after launch
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Problem
Utilize SanDisk’s existing ‘Extreme Team’ to build & support Social Media Community
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Solution
Built a Facebook community of photographers with natural future advertising opportunities
Provided fans the ability to interact with the Extreme Team, learn tips and tricks, and hear peer feedback
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Tactics
Used paid search support to build a base of 20,000 fans
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Results
5,600,000 brand impressions
26,600 fans, 300 positive testimonials
228,000 page views and 31,000 interactions
Awarded Technology Campaign of the Year by PR Week.
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Problem
Limited in-house knowledge and experience with web analytics setup and management
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Solution
RBM SEO onsite training sessions
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Tactics
RBM 2 day onsite training led by certified web analytics professional
Combination of instructor led sessions with hands-on exercises
Program participants had to pass RBM certification test
"office hours" follow up sessions available for 2 weeks after the program
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Results
Program participants came out of the training program with an increased level of knowledge and the ability to execute high-level SEO optimization suggestions
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Problem
SanDisk, a Fortune 1000 consumer electronics manufacturer targeting both B2B and B2C, engaged RBM to build an integrated communications program to better educate consumers on the brand and drive sales through resellers as well as the SanDisk ecommerce platform.
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Solution
Created integrated search engine marketing program to promote SanDisk’s value proposition, to develop informed consumers and to educate consumers on where to buy products.
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Tactics
Coordinated efforts across SanDisk and partners/resellers
Utilized social media to build an engaged community of brand evangelists and drive traffic to SanDisk’s site
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Results
Time on Site increased to over 3 minutes
Bounce Rate decreased to 2%
33% increase in Click-thru-Rate

