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Problem
PartnerUp, a social networking community for small business owners and employees, wanted to significantly increase volume for their PPC campaign without sacrificing a low CPA
PartnerUp wanted better insight into who was actually searching on terms like “Marketing Director,” “job prospects” or “head hunters”
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Solution
Developed and tested new landing pages with refreshed brand expression, information, architecture, design, imagery, copy and calls to action
Tested conversion dynamics and gathered insights on consumer behavior
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Tactics
Refined page design and layout to better match PartnerUp website and provide clear options for both job seekers and employers
Used more human imagery which communicates the message of obtaining a new job or hiring a new employee
Created and executed copy and image optimization plan
Simplified copy and calls to action to increase conversion rate
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Results
Lift in conversion rate by 82% for the optimized pages
Able to achieve double the volume without increasing spend
Identified consumer segment behaviors
The project was ROI positive in 5 weeks
