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Problem
Subscription paid media campaigns were driving visits to website, but conversion rate were sub-optimal.
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Solution
RBM Pathing Analysis to map customer behavior on the site and determine the optimal path to drive customers toward conversion events.
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Tactics
Site traffic analysis across major sources of traffic (direct, search engines, referrals, other)
Website, content and landing page audits
Conversion roadblock or drop-poff analysis
Customer profile level Optimal Pathway design and recommendations
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Results
Increased conversion rates for each source of referral traffic, as well as the overall conversion rate
