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Problem
Jack Welch Management Institute was a brand new MBA program looking for a full student body in its inaugural year.
Starting from zero: no prior student base
No brand awareness in the marketplace
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Solution
Targeted existing online audiences ready for graduate business study through search and through audience targeted display.
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Tactics
Performed integrated search and data driven-display outreach
Retargeted against key behavioral attributes
Data modeling revealed audience profiles likely to produce leads
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Results
Instant Scale: Annual lead rate gets Jack Welch to half of a mature student body goal within 3 months
Sustainable Platform: Combination of retargeting, outbound display and search ads create a passive, evergreen lead source for Jack Welch
