-
Problem
Build a community around the launch of Hitachi’s new line of LifeStudio hard drives
-
Solution
Built a community across social channels based on the strengths of the product and its target audience
-
Tactics
Facebook paid media campaign supported initial fan growth; Twitter contest to incentivize new followers
Facebook and Twitter streams included relevant content and fresh weekly themes
-
Results
Gained over 3,000 fans in one week
During first month, 15-20% of the community was actively and regularly engaging with the page
Subsequently grew the community to over 20,000 engaged fans
-
Problem
Hitachi GST needed to launch a new consumer electronics brand: LifeStudio. LifeStudio presented an elegant memory solution to digital natives and moms looking to navigate their photos, videos, and documents posted throughout the Web and stored on various devices.
-
Solution
RBM designed an interdisciplinary paid and earned media strategy to escalate awareness of the LifeStudio solution with a minimal media budget.
Digital experience optimized for brand interaction with videos and retail offers
-
Tactics
Paid search buy focused on hard-drive research keywords
Social advertising focused on Facebook fan acquisition
Integrated analytics from Facebook, search engines, and web analytics optimized for brand engagement and purchase intent
-
Results
Over 22,000 fans acquired to date
Thousands of hours of aggregated view time
Tens of thousands of users triggered "intent-to-buy" metric
-
Problem
Hitachi was launching a brand new product line with the following goals:
-To introduce a brand new product to market
-To introduce a new technology to existing category
-To educate the consumer with an engaging experience
-
Solution
Created a realistic environment where the user could interact with a 3D product to understand form and function, while at the same time, having a tutorial video playing to explain the full experience and technology.
Individual product interaction that delivered relevant information and details was also employed to accelerate the decision making process.
-
Tactics
Utilized the visual assets of the Cooliris 3D interactive wall, which was imperative to highlight the aesthetic experience and attract users to a unique and beneficial product.
Implemented Joomla, an easy to use open source content management system
Ran multiple project activities in parallel to accelerate the schedule without impacting scope or budget
-
Results
Launched website on target date for product launch
Drove increased levels of traffic to retailers and etailers to promote product purchase
-
Problem
Hitachi was launching a brand new product line with the following goals:
-To introduce a brand new product to market
-To introduce a new technology to existing category
-To educate the consumer with an engaging experience
-
Solution
Created a realistic environment where the user could interact with a 3D product to understand form and function, while at the same time, having a tutorial video playing to explain the full experience and technology.
Individual product interaction that delivered relevant information and details was also employed to accelerate the decision making process.
-
Tactics
Utilized the visual assets of the Cooliris 3D interactive wall, which was imperative to highlight the aesthetic experience and attract users to a unique and beneficial product.
-
Results
Launched website on target date for product launch
Drove traffic to retailers and etailers to promote product purchase
