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Problem
eFinancialCareers is a leading network of global career sites for professionals working in the investment banking, asset management and securities industries. The firm sought out RBM Asia to improve paid search campaign performance and increase conversions (job applications and resume submissions).
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Solution
Design tailored Paid Search campaigns within the Google, Yahoo, Baidu networks.
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Tactics
Target recruiting messaging and budget to each region – Australia, Singapore, Hong Kong, China, and Japan – according to user search habit.
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Results
Exceeded monthly application goal by 54%
Achieved 67% lower CPA than original goal
