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Problem
Implement a comprehensive SEO strategy across many of its major titles including the need to convince editors and writers that adopting SEO best practices would not affect content quality while navigating a complex internal and competition relationship between titles.Condé titles are separate and often competing entities.
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Solution
Identified short term technical and high SEO value enhancements to meet base-level of SEO compliance
Created a long term technical roadmap that would allow website architecture to be fully SEO compliant over time
Incorporated full SEO compliance and strategy into newly built sites
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Tactics
Targeted high opportunity keywords through on-page optimization as well as generation of entry pages for automated targeting
Provided end-to-end support for multiple site relaunches including major content strategy changes
Trained editorial staff on SEO copywriting best practices and how optimizing the network and helping other titles would be mutually beneficial
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Results
400% increase in visiblity for non-brand keywords across engaged titles
Estimated $2.8 million increase in annual subscription revenue
Increased traffic via natural search by an average of 30%
