By Craig Hordlow, Chief Strategist
Pubcon was a blast.

For those that are not familiar, Pubcon is a conference put on by Brett Tabke, founder of Webmasterworld.

My presentation was in the “main” room, where Matt Cutts did the keynote.  This may have been the most “high-tech” room I’ve spoken in, in the sense that the presentation was broadcast on a screen large enough for a drive-in movie, a camera crew was filming, a small press section was present, and everyone in the room seemed to be blogging and Twittering as I spoke.

The speaker before me spoke largely about his tool, which immediately triggered a sophomoric instinct in me to not miss an opportunity for a juvenile pun about my tool.  He also focused entirely on identifying “top” KPI’s, which I see as an oversight marketers commonly make.

I think the larger the audience, the more they laugh at stupid jokes.  This is one of those group dynamic things you learn after speaking at conferences, especially ones that are about literal if not dry topics like analytics.

My presentation discussed optimizing the performance of a website by understanding the full spectrum of the “top” and the “bottom”.

I am a big fan of personas, and I used a few examples to demonstrate how the Motive Analysis can illuminate the personas on your website and how to micro-segment them so that all visitors are identified and messaged to effectively.

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