Red Bricks Media Selected to Speak at Search Engine Strategies Conference and Expo
Come visit us at Search Engine Strategies, New York!
Ed Kim, our CEO, and Craig Hordlow, our Chief Search Strategist, were recently invited to speak at the Search Engine Strategies Conference and Expo in New York City March 17-20, 2008.
Ed will present in a panel titled “Igniting Viral Campaigns,” a session focused on helping marketers understand the newest buzz channels and how to apply these learnings towards their own marketing campaigns. In this session, Ed and other notable marketing experts will “unveil the secrets of Web 2.0 techniques and technologies that enable companies to stand out and be talked about.” Ed has presented on similar topics for Search Engine Strategies Chicago, MarketingSherpa, the Baptie Conference, and the Vodafone Summit.
“With the emergence of social media, brands can leverage viral marketing now more than ever as an extremely effective way to reach its audience with measurable results,” comments Ed.
Craig Hordlow will present in a panel discussion on “Search Engine Friendly Design.” This session will educate its audience on best practices for search engine friendly design. Craig will present a practical approach to the oft-encountered challenge of integrating flash design with SEO-friendly techniques.
“Marketers have pressured their developers to minimize flash content, but flash is a perfectly acceptable development application for both humans and search engines if the proper precautions are taken,” he says.
Search Engine Strategies and Expo is the leading conference and expo series for the latest news and developments in optimization, search engine advertising, and search marketing issues. The New York City conference is a four-day series of workshops featuring presentations from industry leaders, as well as major search engines. The conference runs from March 17-20, with Ed and Craig’s panels occurring on March 17th and March 18th, respectively.
