We may never be in the rock and roll hall of fame, but we’ll settle for the next best thing – the viral marketing hall of fame. Each year Marketing Sherpa honors the year’s top ten viral marketing campaigns, and Red Bricks Media’s campaign for client THQ joined the ranks of the top ten for 2008. Other winners this year include General Mills and Columbia Sportswear.

According to Marketing Sherpa’s article on the competition, “these top 10 campaigns leveraged peer-to-peer pass-along to achieve amazing results in a range of demographics and audiences – hip-hop music fans, hardcore gamers, breast cancer survivors and activists, philanthropists, Portuguese soccer fans and more. Some campaigns mixed big budgets, great strategy and wide exposure. Others created entertaining content and watched it sail.”

This competition, which is free to enter, awards winners with a write-up in Marketing Sherpa and the eyes of thousands of marketing professionals who read this publication on a weekly basis.

“The rise of social networking and user-generated content is feeding and enhancing viral marketing. Many marketers want to take advantage of these new trends but aren’t sure how,” said our CEO Ed Kim. “At Red Bricks Media, our approach is to have a solid strategy in place and really understand your target audience before you try to launch a viral campaign.”

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This entry was posted on Monday, July 21st, 2008 at 10:31 am and is filed under Awards, Buzz Marketing, Performance Marketing, Red Bricks Media, Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.