Red Bricks Media Creates Video for San Francisco SAFE October Fundraiser
by Bain Smith, Lead Copywriter
Red Bricks Media recently completed a video project for San Francisco SAFE (Safety Awareness for Everyone), a non-profit organization that helps organize and educate the communities and neighborhoods of San Francisco about crime prevention and personal safety.
In the spring, Red Bricks Media approached San Francisco SAFE to present employees with information about crime prevention and personal safety in the San Francisco office. In discussing Red Bricks Media’s needs, it also became clear that SAFE had a need of its own that Red Bricks Media could help with: creating a video for SAFE’s fundraiser on October 11, 2007.
Red Bricks Media CEO, Ed Kim, elaborated. “Social responsibility is one of our core values. We really want to use our marketing know-how, creative expertise and overall enthusiasm to support local non-profits, organizations, charities and schools. This video project was a perfect way to help this incredibly unique non-profit by producing a video that helped them raise money at their fundraiser.”
With San Francisco’s murder rate on the rise despite expanded law enforcement efforts and budgets, the community organizing and policing that San Francisco SAFE spearheads have become more important than ever in helping neighborhoods come together to combat crime and create more close-knit communities in San Francisco.
I volunteered to oversee the production and filming of the video. We filmed most of the footage of SAFE events, Neighborhood Watch meetings and San Francisco scenery over the course of three months, and I conducted numerous interviews with the indispensable help of designer Josh Borgschulte and fellow copywriters Kathy Guis and Peter Vaughan. Interactive designer Alan Peng also contributed an excellent Flash intro using the SAFE logo in the opening credits.
San Francisco SAFE showed the seven-minute video, titled One City, Many SAFE Neighborhoods, at their gala fundraiser on October 11th, attended by San Francisco Chief of Police Heather Fong, and San Francisco supervisor Ross Mirkarimi. The gala successfully raised money for San Francisco SAFE to continue growing and improving its crime prevention efforts in San Francisco. Specifically, the money raised at the event will help San Francisco SAFE start at least 50 new Neighborhood Watch groups across the city in 2008.
Reached for comment about the video, Oona Gilles-Weil, program director for San Francisco SAFE, stated, “Everyone’s feedback about the film has been very positive. People loved the film and it added so much to a very successful evening! Thank you Red Bricks Media!”
You can watch the video here:
http://www.youtube.com/watch?v=3UHZBhAj8vQ
About San Francisco SAFE
San Francisco SAFE helps residents, police, and community groups work together to create safe, vibrant neighborhoods by providing violence prevention education, public safety information and community organizing services. San Francisco SAFE believes that everyone who lives, works and visits in San Francisco has the right to be safe.
Visit SF SAFE’s Website