Red Bricks Media’s News Blog

DM News recently covered our new client project with Mint.com. An excerpt from the article is below.

“Mint.com, an online financial ser­vices tool, has debuted its first market­ing campaign with a user-generated video and story sweepstakes, in a move to get the word out about its brand.

The campaign, which is a collaboration with interactive agency Red Bricks Media, calls consumers to make videos or write stories about the overspending habits dur­ing the holidays and post them on Mint.com for the chance to win $5,000. The promotion will run through March 15.

“We wanted to come up with a way to engage young people,” said Theresa Lee, creative director at Red Bricks Media. ”

You can read the full article here:
http://www.dmnews.com/Mintcom-looking-for-videos/article/105112/

This entry was posted on Tuesday, February 19th, 2008 at 12:35 pm and is filed under Search Engine Marketing, Red Bricks Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.