June Letter from the CEO
Dear Friends of Red Bricks Media,
First and foremost, we’ve reached a significant milestone in our history – our 5 year anniversary! We celebrated with a night of revelry in our San Francisco office. Thank you to everyone who came out and helped make it truly an occasion to remember, and thanks to everyone who has supported us all these years. We’re excited to continue building relationships with our valued clients during the next 5 years, and beyond.
We also celebrated a milestone with the recent opening of a new office in Los Angeles. The LA office continues our regional expansion and will further enhance our ability to work closely with our Southern California clients, including leading companies in media, entertainment, consumer goods, and technology. The office will be led by our Media and Consumer Insights Director, Becca Vittetoe. In our last issue, Becca introduced the StumbleUpon network as an exciting new vehicle for advertisers to consider as part of their marketing strategies. This month’s lead article by Chief Strategist Craig Hordlow shows agencies the right way to utilize StumbleUpon by discussing best practices and common pitfalls.
The Media and Consumer Insights team includes our keyword research practice, which forms the foundation for both search campaigns and an increasing range of other keyword-based marketing programs. Associate Research Strategist Laura Hamilton contributes a thoughtful article about blending creativity and data-driven analysis to consistently improve our keyword research methodology.
Our SEO team has also stayed busy with recent developments in their space. Search Strategist Micah Fisher-Kirshner contributes an article exposing the dark side of third-party flash applications.
We’d love to hear your thoughts on these articles, or anything else industry-related. Feel free to send all feedback and commentary to marketing [at] redbricksmedia.com. We look forward to hearing from you!
Best,
Ed Kim, CEO
