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	<title>Red Bricks Media's News Blog</title>
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	<description>Tune into our latest insights and sound bytes on the world we search in.</description>
	<pubDate>Wed, 10 Mar 2010 17:52:58 +0000</pubDate>
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		<title>Audience Buying: Breathing Life Back Into Display Advertising.</title>
		<link>http://www.redbricksmedia.com/blogs/newsletter/audience-buying-breathing-life-back-into-display-advertising/</link>
		<comments>http://www.redbricksmedia.com/blogs/newsletter/audience-buying-breathing-life-back-into-display-advertising/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 17:46:21 +0000</pubDate>
		<dc:creator>RedBricks Hillary</dc:creator>
		
		<category><![CDATA[Media Planning]]></category>

		<category><![CDATA[Paid Search]]></category>

		<category><![CDATA[Performance Marketing]]></category>

		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.redbricksmedia.com/blogs/newsletter/?p=553</guid>
		<description><![CDATA[
By Adam Carroll, Senior Marketing Strategist

It was not long ago that display advertising, in the form of banner ads, was becoming the dinosaur of online marketing. Declining click through rates and poor brand engagement meant that marketers were allocating their budget to more effective online channels. However, in the last couple of years key developments [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Audience Buying: Breathing Life Back Into Display Advertising.", url: "http://www.redbricksmedia.com/blogs/newsletter/audience-buying-breathing-life-back-into-display-advertising/" });</script>]]></description>
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		<title>APIs: Bridge to Endless Opportunities for Marketers</title>
		<link>http://www.redbricksmedia.com/blogs/newsletter/apis-bridge-to-endless-opportunities-for-marketers/</link>
		<comments>http://www.redbricksmedia.com/blogs/newsletter/apis-bridge-to-endless-opportunities-for-marketers/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 17:46:13 +0000</pubDate>
		<dc:creator>RedBricks Hillary</dc:creator>
		
		<category><![CDATA[Emerging Media]]></category>

		<category><![CDATA[Marketing Trends]]></category>

		<category><![CDATA[Search Engine Marketing]]></category>

		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://www.redbricksmedia.com/blogs/newsletter/?p=551</guid>
		<description><![CDATA[
By Vincent Ma, the Product Guy
Even if you’ve never heard of APIs or web services, there is a good chance that you have benefited from them. If you ever posted a tweet from an iPhone app, used Google Maps outside of Google, or found a lost cow while playing FarmVille, you have used a service [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "APIs: Bridge to Endless Opportunities for Marketers", url: "http://www.redbricksmedia.com/blogs/newsletter/apis-bridge-to-endless-opportunities-for-marketers/" });</script>]]></description>
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		<item>
		<title>LPO: Are You Using Your Emotional Manipulation to Its Potential?</title>
		<link>http://www.redbricksmedia.com/blogs/newsletter/lpo-are-you-using-your-emotional-manipulation-to-its-potential/</link>
		<comments>http://www.redbricksmedia.com/blogs/newsletter/lpo-are-you-using-your-emotional-manipulation-to-its-potential/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 17:46:08 +0000</pubDate>
		<dc:creator>RedBricks Hillary</dc:creator>
		
		<category><![CDATA[Craig Hordlow]]></category>

		<category><![CDATA[Performance Marketing]]></category>

		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.redbricksmedia.com/blogs/newsletter/?p=555</guid>
		<description><![CDATA[
Craig Hordlow, Chief Strategist
Marketers should only be as serious as the consumer takes their product. I’m not saying if the consumer doesn’t take your product seriously you don’t have to show up to work, but rather calibrate your work to their depth of interaction. This concept is a common oversight on landing pages that starts [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "LPO: Are You Using Your Emotional Manipulation to Its Potential?", url: "http://www.redbricksmedia.com/blogs/newsletter/lpo-are-you-using-your-emotional-manipulation-to-its-potential/" });</script>]]></description>
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		<item>
		<title>Letter From the CEO</title>
		<link>http://www.redbricksmedia.com/blogs/newsletter/letter-from-the-ceo/</link>
		<comments>http://www.redbricksmedia.com/blogs/newsletter/letter-from-the-ceo/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 17:45:57 +0000</pubDate>
		<dc:creator>RedBricks Hillary</dc:creator>
		
		<category><![CDATA[Red Bricks Media]]></category>

		<category><![CDATA[Scott Neslund]]></category>

		<guid isPermaLink="false">http://www.redbricksmedia.com/blogs/newsletter/?p=549</guid>
		<description><![CDATA[
By Scott Neslund, CEO
We are now just two months into 2010 and there are positive signs that the worst of the economic slow down is behind us. Looking ahead we are taking the lead on a few initiatives to take advantage of the possible upturn in business. 
We have started a search for new office [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Letter From the CEO", url: "http://www.redbricksmedia.com/blogs/newsletter/letter-from-the-ceo/" });</script>]]></description>
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		<item>
		<title>The New Guy in Town</title>
		<link>http://www.redbricksmedia.com/blogs/newsletter/the-new-guy-in-town/</link>
		<comments>http://www.redbricksmedia.com/blogs/newsletter/the-new-guy-in-town/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 05:23:27 +0000</pubDate>
		<dc:creator>RedBricks Hillary</dc:creator>
		
		<category><![CDATA[Red Bricks Media]]></category>

		<category><![CDATA[Scott Neslund]]></category>

		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://www.redbricksmedia.com/blogs/newsletter/?p=535</guid>
		<description><![CDATA[ 

By Scott Neslund, CEO
I am in the middle of week 4 for my start at Red Bricks Media and the time is going by quickly. I have had over 20 review sessions with managers learning about client businesses and the different departments that make up the agency. I have also spent some time in [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "The New Guy in Town", url: "http://www.redbricksmedia.com/blogs/newsletter/the-new-guy-in-town/" });</script>]]></description>
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		<item>
		<title>The Power of Search Marketing</title>
		<link>http://www.redbricksmedia.com/blogs/newsletter/the-power-of-search-marketing/</link>
		<comments>http://www.redbricksmedia.com/blogs/newsletter/the-power-of-search-marketing/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 05:23:22 +0000</pubDate>
		<dc:creator>RedBricks Hillary</dc:creator>
		
		<category><![CDATA[Scott Neslund]]></category>

		<category><![CDATA[Search Engine Marketing]]></category>

		<category><![CDATA[Search Engine Optimization]]></category>

		<category><![CDATA[Search Engine Strategies]]></category>

		<guid isPermaLink="false">http://www.redbricksmedia.com/blogs/newsletter/?p=531</guid>
		<description><![CDATA[

By Scott Neslund, CEO
When you look across the media landscape you see many significant changes. DVR household penetration has topped 40% giving more consumers the ability to shift television viewing to a time of their choice and skip commercial advertising. Sites like Hulu give consumers even more control over when and where to watch video [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "The Power of Search Marketing", url: "http://www.redbricksmedia.com/blogs/newsletter/the-power-of-search-marketing/" });</script>]]></description>
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		<item>
		<title>Search Engine Optimization Around the World</title>
		<link>http://www.redbricksmedia.com/blogs/newsletter/search-engine-optimization-around-the-world/</link>
		<comments>http://www.redbricksmedia.com/blogs/newsletter/search-engine-optimization-around-the-world/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 05:23:16 +0000</pubDate>
		<dc:creator>RedBricks Hillary</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[International Advertising]]></category>

		<category><![CDATA[PageRank]]></category>

		<category><![CDATA[Search Engine Marketing]]></category>

		<category><![CDATA[Search Engine Optimization]]></category>

		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://www.redbricksmedia.com/blogs/newsletter/?p=532</guid>
		<description><![CDATA[

By Micah Fisher-Kirshner, Search Strategist

As any other marketing channel, search engine optimization must be taken to a new level for international campaigns in order to properly optimize a site across one or many international websites. A cookie cutter approach to internationalization may work in some cases, but without a proper foundation of international SEO, this [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Search Engine Optimization Around the World", url: "http://www.redbricksmedia.com/blogs/newsletter/search-engine-optimization-around-the-world/" });</script>]]></description>
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		</item>
		<item>
		<title>The iPad: In Search of a Purpose</title>
		<link>http://www.redbricksmedia.com/blogs/newsletter/the-ipad-in-search-of-a-purpose/</link>
		<comments>http://www.redbricksmedia.com/blogs/newsletter/the-ipad-in-search-of-a-purpose/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 16:53:53 +0000</pubDate>
		<dc:creator>RedBricks Hillary</dc:creator>
		
		<category><![CDATA[Craig Hordlow]]></category>

		<category><![CDATA[Emerging Media]]></category>

		<category><![CDATA[Marketing Trends]]></category>

		<category><![CDATA[Mobile Marketing]]></category>

		<category><![CDATA[Performance Marketing]]></category>

		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://www.redbricksmedia.com/blogs/newsletter/?p=527</guid>
		<description><![CDATA[By Craig Hordlow, Co-Founder and Chief Search Strategist
The Apple iPad, introduced by Steve Jobs in San Francisco on January 27, 2010, is unusual for Apple products in that the media knew most everything about it before Jobs’ presentation, and could only speculate for whom the device is meant and why they would use it. 
The [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "The iPad: In Search of a Purpose", url: "http://www.redbricksmedia.com/blogs/newsletter/the-ipad-in-search-of-a-purpose/" });</script>]]></description>
		<wfw:commentRss>http://www.redbricksmedia.com/blogs/newsletter/the-ipad-in-search-of-a-purpose/feed/</wfw:commentRss>
		</item>
		<item>
		<title>5 Marketing Solutions for 2010</title>
		<link>http://www.redbricksmedia.com/blogs/newsletter/5-marketing-solutions-for-2010/</link>
		<comments>http://www.redbricksmedia.com/blogs/newsletter/5-marketing-solutions-for-2010/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 08:04:41 +0000</pubDate>
		<dc:creator>RedBricks Hillary</dc:creator>
		
		<category><![CDATA[Analytics]]></category>

		<category><![CDATA[Buzz Marketing]]></category>

		<category><![CDATA[Creative Services]]></category>

		<category><![CDATA[Marketing Trends]]></category>

		<category><![CDATA[Paid Search]]></category>

		<category><![CDATA[Performance Marketing]]></category>

		<category><![CDATA[Red Bricks Media]]></category>

		<category><![CDATA[Search Engine Marketing]]></category>

		<category><![CDATA[Social Networking]]></category>

		<category><![CDATA[Thought Leadership]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.redbricksmedia.com/blogs/newsletter/?p=465</guid>
		<description><![CDATA[
Be Human. Get Personal with your Customers


Take time to get close to your customer base, because in 2010 customers will continue to dictate your marketing efforts. Take care to polish up your company’s blog and social media channels, like facebook and twitter, and keep them healthy by posting regularly. If your communications are sparse, users [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "5 Marketing Solutions for 2010", url: "http://www.redbricksmedia.com/blogs/newsletter/5-marketing-solutions-for-2010/" });</script>]]></description>
		<wfw:commentRss>http://www.redbricksmedia.com/blogs/newsletter/5-marketing-solutions-for-2010/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Andrew Leinicke to Speak at OMMA Performance</title>
		<link>http://www.redbricksmedia.com/blogs/newsletter/andrew-leinicke-to-speak-at-omma-performance/</link>
		<comments>http://www.redbricksmedia.com/blogs/newsletter/andrew-leinicke-to-speak-at-omma-performance/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 08:04:34 +0000</pubDate>
		<dc:creator>RedBricks Hillary</dc:creator>
		
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.redbricksmedia.com/blogs/newsletter/?p=474</guid>
		<description><![CDATA[
 
Red Bricks Media’s Global Paid Search Director, Andrew Leinicke, will be speaking at the OMMA Performance conference on January 25, 2010 at the Hotel Nikko, located on 222 Mason Street, San Francisco. 
 
Leinicke will be a featured panelist in the ‘Email is a SHARE Tool’ panel, which will be held at 4:15PM on January 25. 
 
From the OMMA Performance [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Andrew Leinicke to Speak at OMMA Performance", url: "http://www.redbricksmedia.com/blogs/newsletter/andrew-leinicke-to-speak-at-omma-performance/" });</script>]]></description>
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