Archive for the ‘International Advertising’ Category

Dan Weiner to Lead Red Bricks Media East in New York

Monday, October 29th, 2007

Red Bricks Media has appointed Dan Weiner the new Managing Director of the company’s New York office.Prior to Red Bricks Media, Weiner held product and marketing roles at Sony BMG Music Entertainment, Idealab, and Priceline.com. In his most recent role, Weiner was Vice President of Sony BMG’s Online Media Network and was responsible for deploying new ad networks across the company’s hundreds of artist and label sites and developing compelling marketing offerings around its content and artists. He also launched a range of new content delivery and community tools, including the industry-leading Musicbox video network.

CEO Ed Kim is enthusiastic about Weiner’s leadership. “Dan is the perfect person to lead our New York office. He’s a creative and experienced professional who has pioneered online tools and properties for some of the world’s top media and web companies. I am confident that Dan will lead Red Bricks Media East to provide the same innovative marketing solutions and outstanding client services that characterize our other offices.”

Weiner is equally enthusiastic about his new role at Red Bricks Media. “I’m very excited to be joining the incredible Red Bricks team and building on their success in New York and the East,” he comments. “With the rapid emergence of nontraditional digital tools and channels, Red Bricks’ unique mix of rigorous performance marketing, great design, and technical depth offers a chance to develop ground-breaking new ways for marketers to reach and engage with consumers.”

Contact Dan at dweiner [ar] redbricksmedia.com.

Red Bricks Media Asia is Open for Business

Tuesday, April 17th, 2007

We’re thrilled to announce that our first international office, Red Bricks Media Asia, is now open for business. We have a beautiful new office located in downtown Hong Kong, and we’ve also hired our first international managing director, Janet Low-McGaughy. She will lead a top-notch team that will leverage our technology, methodologies, and internet protocol.In addition to helping our clients expand programs into Asia, our Hong Kong team is perfectly positioned to tap into the rapidly expanding internet marketing industry in Asia.

Our CEO Ed Kim explains “we view the potential for search and interactive marketing growth in Asia to be unlimited, and we are excited to be in a position to participate fully in this amazing time in the Asian market and the industry.” China’s economy is growing at 9 percent yearly, and it will likely be the second largest economy in the world by 2025 (behind the United States.) Additionally, the number of internet users in China is increasing by 800,000 per week. According to a report by Pricewaterhouse Coopers, China’s media sector will achieve a 25 percent growth in revenue through 2008 due to an increase in online advertising.

It’s an exciting time to be working in online advertising in China, and we look forward to growing our international campaigns. Ultimately, our goal is to become the leading interactive marketing agency in China. We know that Janet’s enthusiasm, extensive experience with interactive marketing, and familiarity with Chinese culture will lead us to success. For more about Janet, read her biography in her own words below. You can reach Janet and the rest of our Hong Kong team at hongkong [at]redbricksmedia.com. Looking to start your own international campaign? Feel free to contact us - we’d love to talk to you!