We are happy to announce our latest panel discussion and networking event: “St@te of the Feeds”, a review of the social media landscape—where it started, where it stands today, and where it is headed in the future.

This evening of drinks, appetizers and insights will take place during AdTech SF, on Wednesday, April 21st, from 6-9PM at Roe, 651 Howard St, San Francisco.

We have secured a fabulous team of panelists, all of whom are experts in the social media space. They come from a wide array of backgrounds and experiences, and will come together at St@te of the Feeds on April 21st.

Paul Ollinger, VP of Western Region Sales for Facebook, had extensive knowledge of the monetization and benefits of using social media in one’s marketing efforts.

Sean Blankenship of CODA Automotive knows the potential of social media first-hand. As VP of Digital and Social Media Experiences, he is using social media to bolster his marketing efforts for CODA’s new evolution of the electric car.

Diana Cartwright, now the VP of Corporate Marketing at Kaleidescape, was most recently a social media thought leader at SanDisk.  SanDisk’s social media strategy has been very fruitful, and Cartwright is now bringing her knowledge into a new environment.

The panel will be moderated by Sandy Grushow, a veritable social media rockstar.  His current company MediaLink is at the forefront of the social media space, and Grushow’s knowledge and expertise make him the perfect moderator for this in-depth discussion.

You are welcome to attend! Please RSVP at: www.redbricksmedia.com/party

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CEO Ed Kim will address the benefits and myths surrounding social media in his talk “Integrating Social Media into Your Existing Campaign.”

San Francisco, CA - April 30, 2009 - Red Bricks Media has been selected to speak about Social Media tactics at the Annual Conference for Catalog and Multi-channel Merchants, given by the Direct Marketing Association (DMA).

The performance marketing agency’s CEO, Ed Kim, will discuss how to build effective multi-channel marketing campaigns leveraging the latest Social Media Strategies. For those who want to engage with social media forms such as blogs, Facebook, and Twitter, Kim will provide best practices and dispel common myths. From case studies of Red Bricks Media’s clients, such as THQ and a major fashion publication, Kim will demonstrate the opportunities provided by social media including specific targeting, outreach, and measurement tactics that drive measurable ROI.

Discussing his session, Kim said, “I’m very excited to speak at ACCM. Social media should be approached with the same marketing goals and objectives required for all performance-driven channels. I’ll discuss strategic ways to integrate social media with existing campaigns to drive far greater results.”

Kim has previously presented at Ad Tech, Search Engine Strategies, Webmaster World PubCon, Digital Hollywood, and the Vodafone Ventures Summit. His session takes place on Wednesday May 6th from 8:30 to 9:30 am.

Additionally, Kim will be offering expert advice on Email Creative from 3:45 to 4:45 pm Tuesday May 5th. Kim spent five years at Acxiom Digital, helping develop email programs for some of the world’s most recognized brands, including HP, Apple, Wal-Mart, Wells Fargo and more. Conference attendees can schedule a session or sit in on a critique to learn how best to achieve results through email campaigns. On May 6th, Kim will also be moderating a table during the conference’s “Lunch With The Experts” daily sessions, where he will be presenting Search Engine Optimization and Online Marketing 101.

About Red Bricks Media

Red Bricks Media is a full-service global marketing agency specializing in search engine marketing, interactive media planning, email campaign management, award-winning creative services and emerging forms of media including buzz and mobile marketing. We take a performance-driven approach to our campaigns and measure our success by our clients’ successes. Red Bricks Media is an independent agency headquartered in San Francisco, with offices in New York, Los Angeles, Hong Kong and Taipei, creating world-class advertising programs for top brands like Microsoft, Hearst Magazines, THQ, and the Los Angeles Times. Visit www.redbricksmedia.com to find out why Red Bricks Media is one of the fastest-growing agencies in the country.

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Performance marketing agency CEO Ed Kim will share strategies for driving revenue through digital channels in a session entitled “Digital Distribution Strategies: How to Drive Incremental Revenues through Syndication and Licensing.”

Red Bricks Media has been invited to speak at the upcoming ad:tech conference April 21-23, 2009 in San Francisco. The performance marketing agency’s CEO Ed Kim will discuss perspectives and best practices in a session on “Digital Distribution Strategies: How to Drive Incremental Revenues through Syndication and Licensing.”

In his session, Kim will share best practices in forming monetization strategies for digital content, including newsletters, emails, and building audience through emerging performance-based channels such as search and social media. Kim will draw upon his experience and expertise advising publishing companies on digital content distribution strategies and discuss opportunities to drive revenue and optimize content.

“I’m honored to speak at ad:tech,” said Kim. “This is a critical time for all marketers to think about digital distribution. This trend is especially evident in the print newspaper industry, where newspapers that have been around for more than a century are now folding or taking their content entirely online. This shift illustrates the need for exploring other revenue models and finding new ways to make content discoverable in an increasingly consumer-driven media world.”

Ad:tech brings together marketers and thought leaders from around the country to share insights, best practices and lessons learned. This is Kim’s first time speaking at ad:tech. Previously, he has spoken at conferences like Search Engine Strategies, the DMA conference, Marketing Sherpa, Digital Hollywood and Vodafone Ventures. Kim’s session occurs on April 22nd, 2009 from 11:15 am – 12:30 pm.

About Red Bricks Media

Red Bricks Media is a global integrated marketing agency specializing in search engine marketing, interactive media planning, email campaign management, award-winning creative services and emerging forms of media including buzz and mobile marketing. We take a performance-driven approach to our campaigns and measure our success by our clients’ successes. Red Bricks Media is an independent agency headquartered in San Francisco, with offices in New York, Hong Kong, Taipei and Los Angeles, creating world-class advertising programs for top brands like Microsoft Higher Education, Hearst Magazines, THQ, and the Los Angeles Times. Visit www.redbricksmedia.com to find out why Red Bricks Media is one of the fastest-growing agencies in the country.

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Chief Strategist Craig Hordlow will present advanced search engine optimization recommendations in a panel on Analytics.

San Francisco, CA - March 3, 3009 - Interactive marketing agency Red Bricks Media was recently invited to share search engine optimization (SEO) insights at WebMasterWorld’s popular PubCon conference in Austin, TX. The agency’s Chief Strategist, Craig Hordlow, will present in a session entitled “Tracking and Results Analytics.”

From simple page view measuring to conversion tracking, this session will look at the analytics process of monitoring and tracking web site performance. Hordlow will provide tactical analytics recommendations that webmasters can immediately implement. He’ll be presenting alongside Google Head of Analytics, Paul Botto.

Commenting on his session, Hordlow said, “The value of data is not determined by the brand name of the analytics vendor, but rather by the ability of the marketer to ask impactful questions and to possess the chops to configure analytics solutions that give them accurate answers.”

Hordlow is a search marketing visionary who has been doing SEO for 10 years. His SEO style is heavily influenced by usability, information architecture, long-tail micro-segmented keyword strategies, content management system (CMS) customization and “business design.” He ran Red Bricks Media’s SEO team until 2008, when he became Chief Strategist, integrating and evolving each of the company’s search engine marketing (SEM) practices.

This is Hordlow’s first time speaking at WebMasterWorld PubCon. Previously, he has spoken at Search Engine Strategies, the OMMA conference, Adobe MAX, and the SMX conference series. WebMasterWorld is the leading source for search engine and internet marketing news, best practices and educational events. The conference runs March 11-13, with Hordlow’s session taking place on Thursday, March 12th at 1:15pm.

About Red Bricks Media

Red Bricks Media is a full-service integrated marketing agency specializing in search engine marketing, interactive media planning, email campaign management, award-winning creative services and emerging forms of media including buzz and mobile marketing. We take a performance-driven approach to our campaigns and measure our success by our clients’ successes. Red Bricks Media is an independent agency headquartered in San Francisco, with offices in New York and Hong Kong, creating world-class advertising programs for top brands like Microsoft Higher Education, Hearst Magazines, THQ, and the Los Angeles Times. Visit www.redbricksmedia.com to find out why Red Bricks Media is one of the fastest-growing agencies in the country.

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Chief Strategist Craig Hordlow will offer insight into maximizing the results of search analytics at the Search Marketing Expo (SMX) Analytics Conference in Toronto.

San Francisco, CA - February 26, 2009 - Craig Hordlow, Chief Strategist at performance marketing agency Red Bricks Media, will present at the upcoming Search Marketing Expo Analytics Conference in Toronto. In his sessions, Hordlow will discuss the “Top 10 Customized Analytics Reports” as well as how to use Google Analytics to save money while providing high-level reporting functions otherwise associated with paid analytics solutions.

With companies striving to optimize their marketing budgets, special focus has been brought to analyzing the results of SEO and PPC marketing campaigns. Attendees of these sessions will come away with a firm grasp on how to best use analytics to maximize the results of their campaign from understanding search motivation to optimizing meta descriptions. Hordlow will cover the tests and analyses every company should conduct including User Engagement Analysis, Member vs. Non-member Analysis, and Bounce Rate Analysis.

In the session “Free Does Not Always Mean Crappy: How Google Analytics Will Work Wonders For You,” Hordlow dispels the myth that gadgets and pricey analytics packages are necessary to get quality data. The advanced analytics reporting capabilities of Google Analytics can help companies with product analyses for ecommerce, membership micro-segmentation and conversion optimization.

Discussing his sessions, Hordlow said “the value of data is not determined by the brand name of the analytics vendor, but rather the ability of the marketer to ask questions that will have the greatest impact and the chops to configure their analytics solution to give them accurate answers.”

Hordlow is an experienced SEO specialist who has worked with Technology and Entertainment industry leaders. By applying scientific testing and experimentation to the world of search optimization, he has crafted the performance-driven strategy presently at work at Red Bricks Media. Hordlow’s session “Free Does Not Always Mean Crappy: How Google Analytics Will Work Wonders For You” will take place on March 31, 2009. The session “Top 10 Customized Analytics Reports” will also take place on March 31, 2009, immediately following the Google Analytics session.

About Red Bricks Media

Red Bricks Media is a full-service integrated marketing agency specializing in search engine marketing, interactive media planning, email campaign management, award-winning creative services and emerging forms of media including buzz and mobile marketing. We take a performance-driven approach to our campaigns and measure our success by our clients’ successes. Red Bricks Media is an independent agency headquartered in San Francisco, with offices in New York and Hong Kong, creating world-class advertising programs for top brands like Microsoft Higher Education, Hearst Magazines, THQ, and the Los Angeles Times. Visit www.redbricksmedia.com to find out why Red Bricks Media is one of the fastest-growing agencies in the country.

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Here is the full text of the press release we recently sent out, which describes Craig Hordlow’s session in greater detail. As a reminder, feel free to use the code SMXSpeakerto save $100 on your registration. We hope to see you there!

Red Bricks Media to Speak at SMX West 2009
Chief Strategist Craig Hordlow will share advanced Search Engine Optimization (SEO) techniques in a session on “Analyzing and Converting SEO Traffic.”

Performance marketing agency Red Bricks Media has been selected to share SEO insights at the Search Marketing Expo (SMX) West conference on February 11th in Santa Clara, CA.

The agency’s Chief Strategist Craig Hordlow will present in a session on “Analyzing and Converting SEO Traffic.” In his session, Hordlow will share advanced SEO website tuning techniques that draw upon the strengths of Google Analytics to gain valuable insight into a searcher’s motives and uncover missed marketing opportunities. This information can then be used to create unique, targeted content and attract a larger audience. Attendees will come away with a new understanding of how to use analytics and keyword research to improve their website’s traffic, conversions and search engine rankings.

Hordlow is an SEO veteran who has worked with clients including Adobe, Sony BMG, SanDisk, and American Express. His SEO strategy recommendations have resulted in triple digit traffic and conversion lifts for clients. Hordlow frequently runs search engine tests and experiments and posts the results on his Mostly Search blog, hosted on the Red Bricks Media website. He has been instrumental in developing Red Bricks Media’s unique SEO strategy and approach to search marketing.

“I’m very excited to speak at SMX West,” said Hordlow. “I believe one of the largest missed opportunities is a granular understanding of a searcher’s specific motives, and how to identify and analyze them. Without a precise understanding of motive, messaging is compromised at the expense of conversions.”

Hordlow has previously presented at Search Engine Strategies, the OMMA conference, and Adobe MAX. His session takes place at 3 pm on February 11th in the Santa Clara Convention Center.

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Red Bricks Media’s CEO will provide insights into video search engine optimization at leading industry conference.

San Francisco – In his upcoming “Video Search Engine Optimization” panel at the Search Engine Strategies conference, Red Bricks Media’s CEO, Ed Kim, will offer strategic video search engine optimization (SEO) recommendations designed to fit any budget. With more than 154 million Americans projected to watch online videos this year, companies increasingly need to be concerned with optimizing their video content for the web.

“I always enjoy speaking at Search Engine Strategies conferences and I look forward to a lively discussion on Video SEO,” said Kim. “We believe that the ‘videofication’ of the web will continue to accelerate and it’s important for companies to know how to reach their audiences in this new powerful medium where the rules of the game are brand new and changing rapidly.”

Red Bricks Media’s performance-oriented approach to web video syndication and advanced optimization strategies have proven effective for its clients. Kim’s insider tips include video tagging and naming strategies, as well as traditional search engine optimization (SEO) tactics that can be applied to video.

Red Bricks Media is committed to sharing its breadth of in-depth knowledge with the search community by participating in conferences like Search Engine Strategies. The Chicago conference takes place from December 8-12th, with Kim’s session occurring on December 10th at 12:45.

About Red Bricks Media

Red Bricks Media is a full-service integrated marketing agency specializing in search engine marketing, interactive media planning, email campaign management, award-winning creative services and emerging forms of media including buzz and mobile marketing. We take a performance-driven approach to our campaigns and measure our success by our clients’ successes. Red Bricks Media is an independent agency headquartered in San Francisco, with offices in New York and Hong Kong, creating world-class advertising programs for top brands like Microsoft Higher Education, Hearst Magazines, THQ, and the Los Angeles Times. Visit www.redbricksmedia.com to find out why Red Bricks Media is one of the fastest-growing agencies in the country.

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Kim will unveil real-life case studies, video best practices and trends in his session on “Video Search Engine Optimization”

November 6, 2008 - Ed Kim, the CEO of performance marketing agency Red Bricks Media, was recently invited to speak at the WebMasterWorld PubCon.

Kim will present in a session entitled “Video Search Engine Optimization,” a timely topic as many companies are trying to plug into the popularity of video uploading and sharing sites like YouTube, Veoh, and Hulu. Kim will discuss best practices for increasing a video’s popularity in the search engines. In addition to video SEO, Kim will also share video syndication methods and real-life case studies from top clients.

Most importantly, Kim will discuss some of Red Bricks Media’s unique, industry-leading analytics and reporting methods and technologies. Analytics and reporting of SEO recommendations are becoming increasingly necessary in determining the effectiveness of digital ad campaigns, and can be especially challenging when trying to track video.

“I’m honored to be selected to speak at WebMasterWorld,” said Kim. “‘Videofication’ of the web is accelerating and we definitely want our clients to be a part of this trend. I’ll be sharing some of the ways we’ve helped our clients make their video content more discoverable online.”

WebMasterWorld is the leading source for search engine and internet marketing news, best practices and educational events. Their annual pubcon is the main event. The conference takes place from November 11-14th, with Kim’s session occurring on the 11th.

About Red Bricks Media

Red Bricks Media is a full-service integrated marketing agency specializing in search engine marketing, interactive media planning, email campaign management, award-winning creative services and emerging forms of media including buzz and mobile marketing. We take a performance-driven approach to our campaigns and measure our success by our clients’ successes. Red Bricks Media is an independent agency headquartered in San Francisco, with offices in New York and Hong Kong, creating world-class advertising programs for top brands like Microsoft Higher Education, Hearst Magazines, THQ, and the Los Angeles Times. Visit www.redbricksmedia.com to find out why Red Bricks Media is one of the fastest-growing agencies in the country.

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Red Bricks Media CEO to discuss digital advertising and the industry shift towards performance-based advertising models.

San Francisco – Red Bricks Media CEO Ed Kim was recently invited to present at the Digital Hollywood entertainment and technology conference in Santa Monica.

Kim will share his thoughts on current digital trends and future opportunities in a panel entitled, “Performance-Based Advertising System: Technology Redefining Advertising Platforms.” The session, occurring October 30th, takes an in-depth look into the current state of performance based advertising systems, including best practices and common pitfalls. Kim will focus on how digital advertising is leading the trend toward highly accountable, measurable advertising techniques.

“As a performance marketing agency, we believe that the industry will continue to rapidly shift to performance-based advertising models, as clients demand ROI and accountability in their marketing,” said Kim. “The economic downturn will only accelerate this transition.”

Other speakers at Digital Hollywood conference include representatives from Sony Pictures, Paramount Pictures, Fox, Motorola and Cisco. Kim has recently spoken at Search Engine Strategies and Marketing Sherpa’s B2B conference. He will also appear at WebMasterWorld’s PubCon conference later this year.

About Red Bricks Media

Red Bricks Media is a full-service integrated marketing agency specializing in search engine marketing, interactive media planning, email campaign management, award-winning creative services and emerging forms of media including buzz and mobile marketing. We take a performance-driven approach to our campaigns and measure our success by our clients’ successes. Red Bricks Media is an independent agency headquartered in San Francisco, with offices in New York and Hong Kong, creating world-class advertising programs for top brands like Microsoft Higher Education, Hearst Magazines, THQ, and the Los Angeles Times. Visit www.redbricksmedia.com to find out why Red Bricks Media is one of the fastest-growing agencies in the country.

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Weiner offers practical knowledge, expert insight in panel on Online Audience Development and Partnerships.

New York – Dan Weiner, Managing Director of Red Bricks Media East, recently presented his thoughts on a wide range of interactive trends at a Magazine Publishers of America event.

In a discussion of Online Audience Development and Partnerships, Weiner provided an overview of emerging trends in the interactive landscape and the opportunities and challenges faced by magazine marketers. Audiences learned best practices for acquiring and retaining customers via paid search, SEO, and other emerging media channels. Weiner’s talk showcased advanced strategies and success stories, giving a firsthand look into how leading marketers are driving traffic and subscriptions.

Weiner brought extensive digital marketing expertise and deep experience working with major publishers and media companies to the panel. He’s helped music labels, digital content providers, and leading magazine publishers elevate their web presence and drive sales through targeted online marketing campaigns.

“I’m very excited and honored that I was chosen to speak at this event,” said Weiner. “With the rapid changes in the digital space, publishers of all sizes are navigating the shift from physical to digital marketing channels and coming across new techniques that they would like to explore. This session gave an overview of these emerging channels and a sense of the tools needed to start experimenting and driving results.”

Weiner’s fellow panelists included Seth Silverstein, the Marketing Director of Entertainment Weekly, Time Inc., and John Phelan, Rodale’s AVP of Consumer Marketing. Marketing consultant Joyce Shirer moderated the session. This panel, which took place on October 16th, is part of a 3-part interactive learning series put on by the Magazine Publishers of America.

About Red Bricks Media

Red Bricks Media is a full-service integrated marketing agency specializing in search engine marketing, interactive media planning, email campaign management, award-winning creative services and emerging forms of media including buzz and mobile marketing. We take a performance-driven approach to our campaigns and measure our success by our clients’ successes. Red Bricks Media is an independent agency headquartered in San Francisco, with offices in New York and Hong Kong, creating world-class advertising programs for top brands like Microsoft Higher Education, Hearst Magazines, THQ, and the Los Angeles Times. Visit www.redbricksmedia.com to find out why Red Bricks Media is one of the fastest-growing agencies in the country.

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