Red Bricks Media has been selected to speak about Social Media tactics at the Annual Conference for Catalog and Multi-channel Merchants, given by the Direct Marketing Association (DMA).

The performance marketing agency’s CEO, Ed Kim, will discuss how to build effective multi-channel marketing campaigns leveraging the latest Social Media Strategies.  For those who want to engage with social media forms such as blogs, Facebook, and Twitter, Kim will provide best practices and dispel common myths.  From case studies of Red Bricks Media’s clients, such as THQ and a major fashion publication, Kim will demonstrate the opportunities provided by social media including specific targeting, outreach, and measurement tactics that drive measurable ROI.

Discussing his session, Kim said, “I’m very excited to speak at ACCM. Social media should be approached with the same marketing goals and objectives required for all performance-driven channels. I’ll discuss strategic ways to integrate social media with existing campaigns to drive far greater results.”

Kim has previously presented at Ad Tech, Search Engine Strategies, Webmaster World PubCon, Digital Hollywood, and the Vodafone Ventures Summit.  His session takes place on Wednesday May 6th from 8:30 to 9:30 am.

Additionally, Kim will be offering expert advice on Email Creative from 3:45 to 4:45 pm Tuesday May 5th.  Kim spent five years at Acxiom Digital, helping develop email programs for some of the world’s most recognized brands, including HP, Apple, Wal-Mart, Wells Fargo and more.  Conference attendees can schedule a session or sit in on a critique to learn how best to achieve results through email campaigns. On May 6th, Kim will also be moderating a table during the conference’s “Lunch With The Experts” daily sessions, where he will be presenting Search Engine Optimization and Online Marketing 101.

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We’ve submitted a couple of pitches for consideration at the upcoming SXSW (South by Southwest) festival. If you like our ideas and want to hear more from Red Bricks, please vote for us!

You can vote at the following site (you’ll need to first create a login):

http://panelpicker.sxsw.com/

Once you log in, you can find us by searching for “Red Bricks Media” using the search functionality.

Thanks in advance for your support!

9.12.08 Update: Voting is now closed, so we’re keeping our fingers crossed that we were picked. Thank you for your votes!

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Come visit us at Search Engine Strategies, New York!

Ed Kim, our CEO, and Craig Hordlow, our Chief Search Strategist, were recently invited to speak at the Search Engine Strategies Conference and Expo in New York City March 17-20, 2008.

Ed will present in a panel titled “Igniting Viral Campaigns,” a session focused on helping marketers understand the newest buzz channels and how to apply these learnings towards their own marketing campaigns. In this session, Ed and other notable marketing experts will “unveil the secrets of Web 2.0 techniques and technologies that enable companies to stand out and be talked about.” Ed has presented on similar topics for Search Engine Strategies Chicago, MarketingSherpa, the Baptie Conference, and the Vodafone Summit.

“With the emergence of social media, brands can leverage viral marketing now more than ever as an extremely effective way to reach its audience with measurable results,” comments Ed.

Craig Hordlow will present in a panel discussion on “Search Engine Friendly Design.” This session will educate its audience on best practices for search engine friendly design. Craig will present a practical approach to the oft-encountered challenge of integrating flash design with SEO-friendly techniques.

“Marketers have pressured their developers to minimize flash content, but flash is a perfectly acceptable development application for both humans and search engines if the proper precautions are taken,” he says.

Search Engine Strategies and Expo is the leading conference and expo series for the latest news and developments in optimization, search engine advertising, and search marketing issues. The New York City conference is a four-day series of workshops featuring presentations from industry leaders, as well as major search engines. The conference runs from March 17-20, with Ed and Craig’s panels occurring on March 17th and March 18th, respectively.

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by Kathy Guis, Associate Copywriter

Red Bricks Media’s Media Director, Beth Morgan, Chief Search Strategist, Craig Hordlow, and CEO, Ed Kim, have been invited to speak at conferences in San Francisco, San Jose, Boston, Chicago, London and Barcelona this fall.

- Beth Morgan at Search Engine Strategies -
Our Media Director addressed the online marketing minds assembled in San Jose for Search Engine Strategies (SES) on August 22, the third day of the four-day conference. This year, she spoke in a session entitled “In House: Big PPC” with Jay Middleton, Worldwide Search Manager for Adobe. They detailed how to effectively manage auction-based ad models at the enterprise level, including strategies for managing keywords across business units and geographies. Beth has previously presented this session at SES conferences in New York, Chicago and San Jose. “Marketers who attend this session come away with practical advice that they can immediately implement,” says Beth, explaining her presentation’s popularity.

- Craig Hordlow at Adobe Max -
Our Chief Search Strategist has been invited to deliver four presentations at this years’ Adobe Max conference series. Adobe Max is a chance for everyone who uses Adobe products to network, share ideas, learn new skills, and glimpse emerging technologies. Craig will speak twice at Adobe Max North America, taking place in Chicago this year, and twice at Adobe Max Europe in Barcelona. His presentations will address the much-discussed antipathy between rich internet applications (i.e. Flash) and search engine optimization (i.e. Craig). He will share tried-and-true SEO secrets, as well as new methods that allow search crawlers to index flash-based websites.

- Ed Kim at Marketing Sherpa -
Later this year, our CEO Ed Kim will speak at Marketing Sherpa’s B2B summit, whose focuses include search marketing, video & viral, marketing to Fortune 500, white paper maximization, and how to measure & manage leads. The conference takes place in Boston October 15-16, and in San Francisco October 29-30. Ed will present a case study entitled “Global B-to-B Search Marketing: How Adobe Conducts Multinational Campaigns” with Anne Wadia, Senior Marketing Manager at Adobe Systems. Ed’s talk will be a must-hear for anyone with prospects outside the USA, and will cover regional search engines, copy and keyword translation, and the impact cultural differences have on search results.

- Ed Kim at Vodafone Ventures -
On September 6 in London, Ed Kim delivered a presentation on Web 2.0, social networking, user-generated content, and emerging media. Vodafone Ventures is a unique event, attended by every senior executive at Vodafone (the world’s largest mobile service provider), including CEOs, CMOs and CTOs of major operating companies and emerging markets. The conference’s purpose is to increase the pace of innovation at Vodafone by exposing key players to ideas and innovations from around the world. Kim rode the wave of his success at Baptie Marketing Focus 2007, where he received the highest audience rating of all 32 speakers.

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by Sharon Crost, Account Director

Red Bricks Media made a splash at Search Engine Strategies (SES) in April 2007, providing thought leadership at two widely attended conference sessions, and sponsoring a local networking party during the conference week. SES is the leading conference and expo in our field that brings together thought experts and major players in the world of search. SES conferences are held throughout the world, and the New York conference generally attracts more than 7000 attendees each year.

At our first session, Beth Morgan teamed with our client Elyse Thibault from Hearst Corporation to share ideas in Big PPC for the In House track. Beth gave some best practices and examples for how to avoid “bidding against yourself” when several divisions within an enterprise need to bid on the same keyword terms. What are two of her top ideas to bring success to the entire enterprise? The first is to centralize - develop great cross-enterprise strategy, communication, and organization to see the big picture and manage the campaign effectively. The second idea is to think BIG. Scope out an
integrated plan right from the beginning of a campaign, and this will enable consistent growth within an enterprise. Elyse from Hearst attested to these ideas by giving some examples of her success working with Red Bricks Media.

At our second session, Sharon Crost presented her search marketing insights to a standing room only audience at the Advanced Advertising track. Sharon’s presentation was focused on getting more ROI from PPC campaigns. She talked about the allure of PPC, and the serious pitfalls to avoid when developing campaigns. She shared six strategies:

1. The Poor Shopper’s Effect:
* Pitfall: Paying too much for what you can get cheaply
* Strategy: Siphon expensive keyword terms to your SEO efforts. This will reduce what you have to pay for terms and increase ROI.

2. The Laryngitis Effect:
* Pitfall: Losing your market share of voice.
* Strategy: Expand your campaign universe further than your competitors

3. The Coin Toss Effect:
* Pitfall: Choosing between “head’ terms and “tail” terms (highest volume terms and lower volume terms)
* Strategy: You don’t have to choose; bid both types strategically.

4. The Rudolph Effect:
* Pitfall: Isolating PPC from the rest of the marketing mix
* Strategy: Integrate PPC to light the way for the other marketing disciplines.

5. The Beginning Golfer’s effect:
* Pitfall: Selecting the wrong performance driver (traffic, revenue, etc.)
* Strategy: Conduct testing to select the right driver

6. The New Love Effect:
* Pitfall: A click doesn’t always last forever
* Strategy: Refresh, renew and revigorate your campaigns.

On the second night of the conference, Red Bricks Media hosted a networking event for New York locals at the trendy Amalia lounge. The event attracted clients, prospects and colleagues who wanted to find out more about Red Bricks Media’s strategies and successes. Overall, it was a great exchange of ideas in a great setting.

Other big buzz at this year’s SES NYC surrounded consolidations of big players in the industry (Google acquiring Double-Click, rumors of Microsoft partnering with Yahoo or Ask), trends in local search, and the continued growth opportunity in both PPC and SEO strategies. If you are interested in more SES, the conference comes to San Jose August 20-23 and will provide continued opportunities for learning and sharing in the exciting world of search!

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