One of our top 10 predictions for 2009 involved the continued evolution of video. Video was definitely a hot topic at the recent ad:tech conference in San Francisco, where our CEO Ed Kim was interviewed by Reel SEO on monetizing video content with SEO.
You can check out his interview by following the link below.
http://www.reelseo.com/seo-red-bricks/7933/
Welcome to our first issue of 2009! The articles in this belated New Year’s issue explore everything new: new advertising opportunities, new features in Google Analytics, new predictions for 2009 and new offices for Red Bricks Media.
Our feature story this month was written by Media Director Becca Vittetoe, who introduces three media vehicles that offer new and unique opportunities for advertisers.
In our last issue, by far our most viewed article was written by our resident Google Analytics (GA) expert, Micah Fisher-Kirshner. So back by popular demand, Micah delves into GA’s newest motion charts feature that allow marketers to visualize data like never before.
Finally, I sat down with our Chief Strategist, Craig Hordlow, as well as members of my management team to make some belated 2009 predictions. These predictions span across multiple channels including search, video, display and buzz as well as thoughts on the industry in general.
And what would a New Year be without new clients? We’re pleased to add a prominent entertainment company, a leading radio network, and a national bank to our client list.
Finally, we are pleased to announce that we’ve expanded our international presence with a new office in Taipei to better serve all of our clients. Welcome to all of our new clients and employees in Taiwan!
We also opened a new office in Los Angeles, which will be headed by Media Director Becca Vittetoe.
2008 has come and gone. While it was a tough year for everyone, we’re very optimistic about what 2009 holds. We look forward to a successful and prosperous year with all of you.
Best,
Ed Kim, CEO
We’re thrilled to announce that our CEO, Ed Kim, will be a speaker at the upcoming Building Blocks/Digital Hollywood 2008 conference in
“I’m honored to be selected to speak at Building Blocks 2008,” Ed commented. Elaborating on his panel topic, he explained, “social media and user-generated content offer new ways for marketers to connect with their audiences. The challenge that marketers face is how to understand and use it. Many want to get into the game but don’t know where to start. I hope that after attending this panel, audience members will come away with actionable items they can implement on their own campaigns.”
The Building Blocks 2008 conference brings together the top minds in consumer electronics, entertainment, and media, for a two-day extravaganza featuring a host of informative sessions, hundreds of speakers, and a convergence of industry luminaries. It is the “premier event for transforming the consumer electronics, entertainment, social media & web application technologies & the global communications network.” The conference focuses on seven key strategic tracks, including Television 2.0, The Advertising and Commerce Platform, Technology Innovation Redefining the Future, and the Broadband and Social Media platform.
This year, the Consumer Electronics Association (CEA) joined Digital Hollywood in the sponsorship and production of the conference. Digital
A while ago, our CEO Ed Kim did an interview for ValueClick Media. The topic was:
What is performance?
Depending on your perspective, it can mean many things.
The Performance Interviews is the interpretation of performance as seen through the eyes of the most respected minds in online advertising.
By exploring the meaning of performance, both through its importance in business and its role in our personal lives, The Performance Interviews are an opportunity to redefine what performance means to you.
Follow this link to watch his interview.
Come visit us at Search Engine Strategies, New York!
Ed Kim, our CEO, and Craig Hordlow, our Chief Search Strategist, were recently invited to speak at the Search Engine Strategies Conference and Expo in New York City March 17-20, 2008.
Ed will present in a panel titled “Igniting Viral Campaigns,” a session focused on helping marketers understand the newest buzz channels and how to apply these learnings towards their own marketing campaigns. In this session, Ed and other notable marketing experts will “unveil the secrets of Web 2.0 techniques and technologies that enable companies to stand out and be talked about.” Ed has presented on similar topics for Search Engine Strategies Chicago, MarketingSherpa, the Baptie Conference, and the Vodafone Summit.
“With the emergence of social media, brands can leverage viral marketing now more than ever as an extremely effective way to reach its audience with measurable results,” comments Ed.
Craig Hordlow will present in a panel discussion on “Search Engine Friendly Design.” This session will educate its audience on best practices for search engine friendly design. Craig will present a practical approach to the oft-encountered challenge of integrating flash design with SEO-friendly techniques.
“Marketers have pressured their developers to minimize flash content, but flash is a perfectly acceptable development application for both humans and search engines if the proper precautions are taken,” he says.
Search Engine Strategies and Expo is the leading conference and expo series for the latest news and developments in optimization, search engine advertising, and search marketing issues. The New York City conference is a four-day series of workshops featuring presentations from industry leaders, as well as major search engines. The conference runs from March 17-20, with Ed and Craig’s panels occurring on March 17th and March 18th, respectively.
by Kathy Guis, Associate Copywriter
Red Bricks Media’s Media Director, Beth Morgan, Chief Search Strategist, Craig Hordlow, and CEO, Ed Kim, have been invited to speak at conferences in San Francisco, San Jose, Boston, Chicago, London and Barcelona this fall.
- Beth Morgan at Search Engine Strategies -
Our Media Director addressed the online marketing minds assembled in San Jose for Search Engine Strategies (SES) on August 22, the third day of the four-day conference. This year, she spoke in a session entitled “In House: Big PPC” with Jay Middleton, Worldwide Search Manager for Adobe. They detailed how to effectively manage auction-based ad models at the enterprise level, including strategies for managing keywords across business units and geographies. Beth has previously presented this session at SES conferences in New York, Chicago and San Jose. “Marketers who attend this session come away with practical advice that they can immediately implement,” says Beth, explaining her presentation’s popularity.
- Craig Hordlow at Adobe Max -
Our Chief Search Strategist has been invited to deliver four presentations at this years’ Adobe Max conference series. Adobe Max is a chance for everyone who uses Adobe products to network, share ideas, learn new skills, and glimpse emerging technologies. Craig will speak twice at Adobe Max North America, taking place in Chicago this year, and twice at Adobe Max Europe in Barcelona. His presentations will address the much-discussed antipathy between rich internet applications (i.e. Flash) and search engine optimization (i.e. Craig). He will share tried-and-true SEO secrets, as well as new methods that allow search crawlers to index flash-based websites.
- Ed Kim at Marketing Sherpa -
Later this year, our CEO Ed Kim will speak at Marketing Sherpa’s B2B summit, whose focuses include search marketing, video & viral, marketing to Fortune 500, white paper maximization, and how to measure & manage leads. The conference takes place in Boston October 15-16, and in San Francisco October 29-30. Ed will present a case study entitled “Global B-to-B Search Marketing: How Adobe Conducts Multinational Campaigns” with Anne Wadia, Senior Marketing Manager at Adobe Systems. Ed’s talk will be a must-hear for anyone with prospects outside the USA, and will cover regional search engines, copy and keyword translation, and the impact cultural differences have on search results.
- Ed Kim at Vodafone Ventures -
On September 6 in London, Ed Kim delivered a presentation on Web 2.0, social networking, user-generated content, and emerging media. Vodafone Ventures is a unique event, attended by every senior executive at Vodafone (the world’s largest mobile service provider), including CEOs, CMOs and CTOs of major operating companies and emerging markets. The conference’s purpose is to increase the pace of innovation at Vodafone by exposing key players to ideas and innovations from around the world. Kim rode the wave of his success at Baptie Marketing Focus 2007, where he received the highest audience rating of all 32 speakers.
We’re giving a warm Red Bricks Media welcome to Janet Low-McGaughy, our new Managing Director for Red Bricks Media Asia. Janet is the perfect person to lead our
Janet Low-McGaughy brings with her many years of agency experience in both print and interactive media. She began her career in
We’re excited to announce that Edward Kim accepted the responsibility to assume the helm of Red Bricks Media. Ed had previously served as Vice President of Client Services and will be Red Bricks Media’s first CEO. As our co-founder and vice president of Sales and Marketing, Elliott Easterling, put it, “Ed has shown leadership in all aspects of the business, from client service to sales to human resources to operations. There is no aspect of the business that Ed has not touched.”
Ed has been a driving force in defining our vision for the future, and has served as a great motivator for our team. Ed’s long-term goal for Red Bricks Media is to become the industry leader in delivering creativity, performance, and client satisfaction. His short-term goals include expanding our work in emerging forms of media, applying our patented creativity and performance-driven analytics to channels like video, social networking, and mobile search.
Before joining Red Bricks Media in 2004, Ed served five years as Director of Sales and Services at the digital marketing agency Digital Impact (now Acxiom Digital), where he developed award-winning programs for Fortune 500 clients such as Apple, Microsoft, Intel, Wal-Mart, and Target. He also spent five years as a consultant and manager at PricewaterhouseCoopers.
Feel free to contact Ed and congratulate him on his promotion! He can be reached at ekim [at] redbricksmedia.com.
