Andrew Leinicke to Speak at OMMA Performance
Red Bricks Media’s Global Paid Search Director, Andrew Leinicke, will be speaking at the OMMA Performance conference on January 25, 2010 at the Hotel Nikko, located on 222 Mason Street, San Francisco.
Leinicke will be a featured panelist in the ‘Email is a SHARE Tool’ panel, which will be held at 4:15PM on January 25.
From the OMMA Performance website:
While email marketing is known as a conversion agent for direct marketing, it is also the most pervasive method of communicating with your community of friends, community of workers and extended brand relationships with retail and business outlets. We know Social Marketing is a function of “reach” and distribution, but research has showed it is less valuable in driving conversion. The challenge for most is how do you create content and experiences in email and social environments that work together, but leverage the best of direct response and reach value for the brand? This panel of social media companies and brands will discuss these consumer behaviors and how to program efforts that get the most reach from a connected social audience, while still maximizing conversion value through email.
The session will be moderated by Lisa Riolo, Co-Founder of Impact Radius. Leinicke will be joined on the panel by David Baker, VP of CRM Solutions at Razorfish, Dan Lewis, Senior Product Manager at Microsoft – Windows Live Hotmail, and Michael McMahon, Founder of Quick Ops.
