A Few Good Bricksters: Red Bricks Media Announces Management Team Promotions and Additions
We recently promoted four superstar Bricksters – Kelly Olson, Beth Morgan, Andrew Leinicke and Rebecca Vittetoe – to new positions on our management team.
Kelly Olson was promoted from VP of Finance to CFO. Kelly manages the financial arm of Red Bricks Media to ensure that every process is efficiently directed at maximizing our clients’ ROI. Coming from a background in HR and finance, Kelly has been integral in developing standard methodologies for reporting, keyword research and time tracking – his innovative mind led to the development of CARMA, Red Brick Media’s proprietary campaign operations tool. Before joining Red Bricks Media in 2005, Kelly spent seven years working as a consultant for the Global HR Solutions division of PricewaterhouseCoopers, and he also spent one year as a controller for the Malcolm Group, a consortium of privately held entities that designs and wholesales women’s clothing. Kelly graduated with a degree in Accounting from Azusa Pacific University.
Beth Morgan was promoted to VP of Operations. Previously, she was the Media Director. Coming from a background in direct marketing, Beth is the strategic brains behind our SEM success. Beth is the VP of Operations and is responsible for organizing, developing and overseeing every aspect of our online advertising campaigns, from message and testing strategy to media buying and segmentation. Prior to joining Red Bricks Media, Beth successfully directed Digital Impact’s Custom Web Development group to the highest revenue growth and profit margin of any division. She holds an MBA from Stanford University and a Bachelor’s Degree in Business from Georgetown University. Her deepest, darkest secret: Beth plays with fire on a regular basis and has performed in San Francisco’s Union Square.
After one year as a Paid Search Marketing Strategist for Red Bricks Media, Andrew Leinicke was promoted to his current position as Media Director. Andrew (aka Andy) is literally a man with a plan. His love of microsegmentation, thorough testing, and up-to-the-second tracking and optimization, makes him the best in the business when it comes to decreasing CPA and increasing ROI. He is responsible for overseeing the strategic planning arm of the Paid Search Team. Before joining Red Bricks Media, Andy served as Marketing Manager and Director for Alpinist Magazine, Saveur Magazine, and Garden Design Magazine. He has an MS in Marketing Science from Northwestern University.
Just a few months after taking on the role of Media Supervisor, Rebecca Vittetoe grew Red Bricks Media’s Media Planning service by a whopping 2,000%. Her responsibilities include designing integrated campaign strategies for both traditional and interactive media buys, plus tracking, reporting and optimization of creative messaging. With a degree in Advertising from The University of Texas at Austin, and a stint at Dallas’ prestigious Point Group serving clients like Accuro Health, Texas Health Resources, and Chainlinks Retail Advisors, Rebecca is a testament to the fact that you don’t mess with Texas.