Tomorrow I am speaking at SMX West tomorrow. I am going to present my “Motive Analysis”, which is a process I created to identify thematic motive disconnects” between what a visitor is looking for, and how you are messaging to them (this is a very simplistic explanation).

Anyway, in order to comprehend what a Motive Analysis is, it’s important to be familiar with my “10 Motives of Search”.

The “10  Motives” is a list of recurring search motives.

You can download the PDF of the slide I will present tomorrow that has my 10 Motives of Search.