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The 10 Motives of Search

Tomorrow I am speaking at SMX West tomorrow. I am going to present my “Motive Analysis”, which is a process I created to identify thematic motive disconnects” between what a visitor is looking for, and how you are messaging to them (this is a very simplistic explanation).

Anyway, in order to comprehend what a Motive Analysis is, it’s important to be familiar with my “10 Motives of Search”.

The “10  Motives” is a list of recurring search motives.

You can download the PDF of the slide I will present tomorrow that has my 10 Motives of Search.

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This entry was posted on Wednesday, February 11th, 2009 at 12:59 am and is filed under Search, analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “The 10 Motives of Search”

  1. Craig’s Mostly Search Blog » Blog Archive » Marketers and the “Bounce Rate Obsession” Says:
    March 31st, 2009 at 7:59 pm

    [...] « The 10 Motives of Search [...]

  2. Red Bricks Media Hot Topic Forum: Bounce Rates - Red Bricks Media Says:
    July 15th, 2009 at 1:31 pm

    [...] under various categories: - “Definition” searches. This is a common motive (see our 10 Motives of Search). - Contact info. No reason for two pages here. - “First Touch” comparison, research [...]

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