Archive for 2012

If your marketing department is only tracking monetary return on investment (ROI) as the single criteria to determine the success of your marketing campaign, then you are missing the big picture. In today’s dynamic marketing landscape, the new ROI not only measures monetary return, but also the return on perceptions, engagement, and objectives, which gives you the whole picture on your campaign performance. When determining marketing performance, these values are far more powerful to measure than the single dollar value … Continue Reading »

San Francisco, CA – May 15th 2012 – RBM, a San Francisco-based digital marketing agency, is excited to announce the addition of five new clients so far in 2012. The agency is proud to partner with Yodlee, Nephoscale, Scandinavian Designs, StartMeeting, and KLA-Tencor and help them take advantage of today’s marketing landscape by deriving insights from data. Earlier this year, RBM announced new management changes and a pivoting of business strategy around the belief that “there is magic in the … Continue Reading »

A study released by American Express on the 2nd of May highlights the changing expectation of the social media-savvy consumers of today. The typical consumers who have utilized social media for customer service score higher on all of American Express’ Service Topic metric. To put it into perspective, nearly one in five consumers, or around 17%, say that they have used social media in the past twelve months during the customer service process.   The average consumer based off a … Continue Reading »

At its most basic definition, fragmentation is the process or state of breaking or being broken into small or separate parts. Today, the subject of fragmentation and its complexity across cross-channel optimization has become a topic of conversation for agencies and their partners. The fragmentation in relation to media channels occurs when the buyer and seller hold different plans for the same media channel. The solution is to implement a platform that is capable of monitoring a campaign holistically – … Continue Reading »

An infographic put together by John Lanigan (@ManwthepLanigan) highlights the interesting trend of the shift towards more visually focused social networks. Does this signify a more prevalent trend in the way content should be marketed? In her insights yesterday, Vyoma pointed out the idea of “Digital Natives,” who divide their attention between media platforms at an increasingly higher level of regularity. It certainly is a factor driving this surge in highly visual content. Here are some interesting facts from the … Continue Reading »