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Dec '11

Media Companies Miss the Mark on Twitter

By Rebecca Wetherbee, Social Media Coordinator

When it comes to social media, some experts are asking for an addendum to the maxim “content is king.” In the world of social media marketing, content curating might be the new key to long-lasting audience engagement. However, content-creation companies, like newspapers, magazines, TV networks, and more, seem resistant to this trend. In their minds, not only is content still king, but their proprietary content reigns supreme. The Pew Research Center’s Project for Excellence in Journalism and The George Washington … Continue Reading »