Archive for November 2011

Recently I was invited to sit on a Digital Hollywood conference panel on Marketing Primetime Hollywood Content. Now more than ever, I believe that it is a very exciting time for the entertainment industry. Technology stands to completely revolutionize how we discover and consume entertainment content. Here are some of the insights that I took away from the conference: The Multi-Screen Paradigm We are entering a paradigm where entertainment professionals and digital marketers are going to need to start to … Continue Reading »

It’s one of the most basics tasks of an Search Engine Optimizer. Discovering your clients’ “top keywords” seems so straight forward, right? In the old days we would dig around using some keyword tools, find high to mid search volume keywords, put them on paper as our top keywords to go after, do some link building, write some articles, track performance and then start over 6 months later. Then the race got so competitive that companies started looking for different … Continue Reading »

We are all aware of the disruption to the marketing status quo. The question is how do we thrive in this new paradigm where the consumer is queen, and their data is the throne? Marketing professionals were trained on the sales funnel concept that emerged when a lead became a customer. The ROI was conversion resulting in a sale; and traditional marketing tactics focused on generating high volumes of leads that led to increased sales. But the funnel has changed. … Continue Reading »