Archive for October 2011

At RBM we’ve always believed there is magic in the data. Companies that have dominated the online space – Google, Facebook, Amazon, Yelp – are successful because they realize that through data lies the pathway to better digital interaction. Many experts now predict that the proliferation of Big Data will eventually create the opportunities that will get our stagnant global economy moving again. Think about it. One day, with the help of Big Data, marketers could create an online brand … Continue Reading »

On Friday The New York Times published an interesting article about how YouTube plans to engage brand advertisers. At Red Bricks Media this coverage seems like old news: we’ve been using YouTube ad products such as promoted videos to promote our clients’ videos for years. The article mentions that YouTube selected Lucas Watson, formerly of Proctor and Gamble, as its VP of online video global sales. Clearly it is aiming to receive more branding budget in coming years. Since YouTube … Continue Reading »

Last week Google promoted some of its newer ad formats for search results under the concept “ads are just answers.” That phrase really speaks to the magic of search marketing’s ability to put a message in front of “hand-raisers”. Google used to limit ads to 3 lines of text in the name of simplicity. But now searchers can interact with richer formats such as site links, media ads, product ads, local extensions etc. We’ve heard about formats that resemble comparison … Continue Reading »