Archive for September 2011

Last week, for the first time ever, one half-billion users logged into Facebook in a single day. Facebook is not merely a short-lived trend in Social Media – Facebook has changed the way we interact with each other, both online and off.  Now, Facebook is aiming to change it all again. On Sept. 20th, Facebook rolled out the ‘mini News-Feed’ – perhaps the worst ‘sneak peek’ they could have chosen to unveil, but an integral part of the new open … Continue Reading »

San Francisco, CA – September 20, 2011 – RBM, a San Francisco-based digital marketing agency, has acquired 14 new industry-leading clients this calendar year. The agency is proud to partner with our new clients, which include Financial Times, CCP Games (EVE Online), Helen of Troy, Vinfolio,  WeVideo, GoGivit, LiveJournal, and two Fortune 100 media companies. “We have seen our best new client acquisition rate in more than four years,” said Elliott Easterling, CEO. “We’re excited to continue to add top-tier accounts … Continue Reading »

Social media marketing is one of the most effective ways that brands can acquire, engage, and empower vocal consumers. The goal of any social media campaign is to foster communities full of brand loyalists and vocal advocates. And when it comes to online communities, interactivity is key. While social media platforms like Facebook, Twitter, and blogs are a great way to disseminate content to consumers, interactivity and connection push the value of communities beyond that of content-centric company websites.   … Continue Reading »

Over the last several years, countless research studies have reported that Internet usage is becoming an inseparable part of a consumer’s shopping journey. This seems like a no-brainer considering the growing availability of wireless technology, where new product reviews, price comparisons, deals and coupons are posted by the second. The percentage of shoppers who start their journey with an online search hovers at around 70%.[1] However, up to 63% of these shoppers are making the final purchase offline.[2] That is … Continue Reading »