Archive for August 2011

Many marketers are familiar with the concept of building mobile applications for today’s smartphones, but most aren’t sure whether their company should build a mobile-optimized website or a native mobile app to deliver on their specific business needs. The answer largely depends on the needs of your specific program goals.  Marketers can start by asking themselves the following questions: •             Who is my target audience? •             What type of mobile functionality am I looking for? •             Do I have the … Continue Reading »