Archive for July 2011

A question I often hear from clients is when should I add the Google+ button to my website? Should I wait and see just in case?  The introduction of Google+ adds yet another social network to the mix. What is more interesting this time however is its impact on search.  Google+ allows users of Google’s suite of services to +1 web pages listed on search results pages and pay-per-click ads, similar to a Facebook “like”.  Data from likes is then … Continue Reading »

Remember the old line “content is king”? For a long time in the SEO community we thought it was that easy.   Create good content and they (traffic, social, rankings) will come.  But is that still true with the rise of social, local and personalized search?  What about the recent Google Panda update?  Content “farming” as it’s called, was hit pretty hard by the Panda update and now companies are having to refocus their entire view of content creation as a … Continue Reading »

Recently, Facebook migrated its messaging platform to a threading model. Before this change, each message you sent to another party would create a new item in your inbox (and theirs).  This produced an inbox experience that was cluttered and difficult to navigate. Treating messages as conversations is one of the features that gave the iPhone its mass appeal, and one that Facebook was smart to adopt.  Facebook even took it a step further and combined chat features with its messaging … Continue Reading »

San Francisco, CA – June 22, 2011 – RBM is pleased to introduce a new SEO Director, John Schulenburg. As the head of the SEO department, John will plan and manage Search Engine Optimization campaigns for clients like Sony, University of Phoenix, Scottrade, Academy of Art University, Hitachi, and Intrax.  He contributes expertise in SEO, search engine marketing, social media, and web development. “After working in-house for a number of years, I’m excited to move to the agency side,” John … Continue Reading »