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Archive for June 2011

29

Jun '11

The Cloud

By John Bosso

Everyone is talking about the cloud. But how many people really understand how to use the cloud to build, host and maintain their sites? Like most things in the tech world, the cloud is just an evolution of what we’ve all used before or are using today.  What has changed is the technology of the hardware and networks that allows more accessibility, usability and scalability.  Just a few years ago we all had to connect to a phone line, access … Continue Reading »



28

Jun '11

Here We Go Again: Google Launches Another Social Effort with Google+

By Peter Vaughan

This all seems a little bit like déjà vu, doesn’t it? First there was Google Buzz, now Google+. What makes the search giant’s latest effort to take on Facebook any different? If you remember, Google Buzz’s launch strategy was not very well planned. All of a sudden a link appeared on millions Gmail accounts, which instigated a massive outcry about privacy because Gmail users’ recent activity was being broadcast for anyone to see. In order to avoid this faux pas … Continue Reading »



17

Jun '11

The Future Keeps Getting Brighter for Display Advertising

By Heather Razukas

In recent months, I’ve scarcely been able to read an online article or visit an industry news site without a Google banner ad reminding me to “Watch This Space.” Of course, the ad is part of Google’s ongoing and sizeable media blitz launched in the fall of last year to drive awareness – and of course investment – in a channel that has already become a multi-billion dollar business for the giant. Their investment is anything but surprising, however, as … Continue Reading »



2

Jun '11

Is your site Cross-Platform Compatible?

By John Bosso

The popularity of mobile, web-enabled devices like smartphones and tablets is increasing rapidly among businesses and private consumers. According to comScore MobiLens, there were 63.2 million U.S. smartphone users in December 2010, and 48 percent of phone owners can browse the full web on their devices. There are more than 10 different mobile device platforms available in the U.S., and most of them are capable of supporting multiple browsers. Just as businesses had to adapt rapidly to the proliferation of … Continue Reading »