Archive for May 2011

We live in a very complex world where we are bombarded by thousands of messages (welcomed and unwelcomed) from friends, family, strangers, and companies. To borrow one of my colleagues often used terms, “we are experiencing the world in a state of constant partial attention”. This concept of “always-on” world of constant stimulation reminded me of a great book I recently read titled Influence: Science and Practice by Robert Cialdini. Using psychology theory, scientific testing, and real world examples, Cialdini … Continue Reading »

RBM is very excited to welcome Garin Hobbs, our new director of business development. Garin has an extensive background in sales and management, and he has helped grow multi-million dollar businesses on both a domestic and international scale. Garin’s addition represents RBM’s dedication to smart, strategic expansion as we enhance our competitive presence in the digital marketing industry. Before he joined our team, Garin worked as an international manager at Lyris Technologies, and he was a critical part of teams … Continue Reading »

By now most of you are aware of Facebook’s PR disaster. The firm’s secret smear campaign against Google has turned out to be one of the biggest fiascos in the company’s history. Google is no saint, but they have done a decent job positioning themselves around the idea that, “You can make money without doing evil.” This is stated as one of their core 10 principles. Facebook could do a better job following suit. I believe that the brand equity … Continue Reading »

RBM has a longstanding relationship with some of the publishing industry’s most venerable brands, including Condé Nast, Hearst Magazines, the Financial Times and the Los Angeles Times. Working for these clients has revealed to us unique insights into online content consumption: from the fluffiest entertainment to the weightiest news analysis. How content is discovered, bought and sold is rapidly changing—the effects of these changes affect all marketers. It comes as no surprise that in the last five years the print … Continue Reading »