Archive for January 2011

Using an open source content management system (CMS) will give you extraordinary freedom to manage marketing programs on your website and significant value in terms of efficiency and cost savings. Most commercial websites use a content management system to enable site owners to add and maintain content (copy, headers, forms, images, etc.) using simple editing tools. These tools are great – they operate similarly to a word processor, require no advanced HTML or programming skills, and help organize the extensive … Continue Reading »

For the first time in almost two years we are starting to see strong evidence that the economy is rebounding and a transformation has taken place in digital marketing. We may well remember 2011 as the Year of Opportunity that launched a decade of rapid growth in digital advertising. Every advertiser should make sure they are baking these opportunities into their 2011 plans: Video Display Advertising We are starting to see real innovation in the video display market that gives … Continue Reading »

If we know anything about Search Engine Optimization and the digital marketing landscape is that it will change and the pace of that change is accelerating. 2010 brought key algorithmic and indexing revisions such as Google May Day and Caffeine. Social Media’s role has grown more prominent, especially in results pages, and Bing and Yahoo finally merged their search marketing offerings. Localization is now front and center in the race for relevancy within organic and Place results. Finally, Google launched … Continue Reading »