Archive for October 2010

Recently, God’s Love We Deliver (God’s Love), a non-profit organization based in New York City, reached out to RBM for help to craft an online strategy to support their goals of increasing donations, recruiting and retaining volunteers, and connecting with “clients” in need. God’s Love is the tri-state area’s leading provider of nutritious, individually-tailored meals to people who are too sick to shop or cook for themselves. God’s Love delivers more than 36,000 meals a day and provides all services … Continue Reading »

On September 8th, Google introduced Google Instant with the intent to make search on Google faster and more relevant. Search results are now dynamic and are populated and updated as you type in your search query by leveraging auto-completion and thus predicting what searchers are seeking. RBM is monitoring how Google Instant is affecting the search landscape and although it is too early to tell definitely, we have determined a set of potential impacts: Expected impacts from Google Instant on … Continue Reading »

With September came the 2010 installment of ANA’s Agency/Client Forum. Invitations for this year’s conference featured a glossy photograph of two rams butting heads with locked horns. 200 attendees were greeted with the same visual in signage, handouts and presentations at the New York City event. And yet, despite the tone set by this image, the day’s message was decidedly optimistic. Prominent agency and client presenters – from the Chairman of Crispin Porter + Bogusky to the Director of Global … Continue Reading »

The Era of Collaboration I was in New York last week for Advertising Week and much of the dialogue centered on agencies working together to provide clients with the total resources they need for full service marketing programs. As the media landscape has become more fragmented and consumers are more in control of the messages they receive, the advertising world has moved dramatically in the past few years where agencies who use to claim all services “under one roof” are … Continue Reading »