Archive for September 2010

When Ty Montague and Rosemarie Ryan left JWT earlier this year, where they sat atop the North American operation, it was with the stated intention of starting a shop of their own. On Friday, the new venture the two have started — dubbed Co: (including the colon, a hint that the base agency is just a hub) — launched, and they expressed a desire to serve marketers in a new way. Taking its name from the spirit and mechanism of … Continue Reading »

San Francisco-based digital marketing agency Red Bricks Media is re-branding itself as RBM, as part of an effort to communicate its new philosophy toward media: “one that does not put paid digital media at its core.” RBM Chairman and co-founder Elliott Easterling said the new identity marks RBM’s evolution from a search engine shop to a full-service digital shop offering search as well as creative, digital strategy, Web development, social media and mobile communications. “Media remains an important focus in … Continue Reading »

David Savelson has recently joined Red Bricks Media from OgilvyOne, where he was director of their data and CRM consulting practice in Hong Kong. Savelson will be the Managing Director of the Red Bricks Media Hong Kong office. Savelson has lived and worked in Asia for 19 years, and has a blue chip background in strategic marketing, as well as deep experience in online media and e-commerce. He has overseen online operations at the prestigious South China Morning Post and … Continue Reading »

Over the past seven years our agency has experienced tremendous growth from our roots as a search specialist shop to a global digital marketing agency with expanding services in digital strategy, social media and mobile communications. What we do today for advertisers is substantially larger than just paid search media services, so we feel the time has come to reflect that fact in our agency branding and name. Effective this week we are changing our name to RBM and begin … Continue Reading »